Benchmark Overview

Zones’ E-Commerce UX

This is a case study of Zones’ e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Zones’ Cart & Checkout performance is mediocre. Some of Zones’ biggest checkout usability issues are due to poor Focus, broken Copywriting, and broken Layout. That said, their checkout performs well within Navigation.

Poor
Acceptable
Good

Cart & Checkout: 63 guidelines · Score: 333.0

Data Input: 15 guidelines · Score: 96.8

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Guideline #1 Adhered High · Score: 62.0

Guideline #2 Adhered Low · Score: 23.2

Guideline #3 Violated Low · Score: -23.2

Guideline #4 Adhered Low · Score: 23.2

Guideline #5 Violated High · Score: -31.0

Guideline #6 Violated High · Score: -31.0

Guideline #7 Violated High · Score: -15.5

Guideline #8 Issue Resolved · Score: 23.2

Guideline #9 Adhered Low · Score: 11.6

Guideline #10 Issue Resolved · Score: 23.2

Guideline #11 Neutral · Score: 0.0

Guideline #12 Adhered High · Score: 15.5

Guideline #13 Not Applicable · Score: 0.0

Guideline #14 Issue Resolved · Score: 15.5

Guideline #15 Neutral · Score: 0.0

Copywriting: 8 guidelines · Score: -19.4

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Guideline #16 Violated Low · Score: -31.0

Guideline #17 Neutral · Score: 0.0

Guideline #18 Issue Resolved · Score: 46.5

Guideline #19 Violated High · Score: -38.7

Guideline #20 Violated Low · Score: -19.4

Guideline #21 Adhered High · Score: 31.0

Guideline #22 Violated High · Score: -15.5

Guideline #23 Adhered Low · Score: 7.7

Layout: 15 guidelines · Score: 0.0

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Guideline #24 Violated Low · Score: -27.1

Guideline #25 Violated High · Score: -54.2

Guideline #26 Adhered High · Score: 54.2

Guideline #27 Violated High · Score: -38.7

Guideline #29 Violated High · Score: -38.7

Guideline #30 Issue Resolved · Score: 38.7

Guideline #31 Adhered Low · Score: 23.2

Guideline #32 Adhered Low · Score: 11.6

Guideline #33 Adhered Low · Score: 11.6

Guideline #34 Adhered Low · Score: 11.6

Guideline #35 Not Applicable · Score: 0.0

Guideline #36 Adhered Low · Score: 7.7

Guideline #37 Violated High · Score: -15.5

Guideline #38 Adhered Low · Score: 7.7

Guideline #39 Adhered Low · Score: 7.7

Navigation: 8 guidelines · Score: 100.7

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Guideline #40 Issue Resolved · Score: 46.5

Guideline #41 Violated High · Score: -46.5

Guideline #42 Issue Resolved · Score: 46.5

Guideline #43 Not Applicable · Score: 0.0

Guideline #44 Adhered Low · Score: 15.5

Guideline #45 Adhered High · Score: 31.0

Guideline #46 Not Applicable · Score: 0.0

Guideline #47 Adhered Low · Score: 7.7

Flow: 7 guidelines · Score: 100.7

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Guideline #48 Adhered High · Score: 54.2

Guideline #49 Neutral · Score: 0.0

Guideline #50 Issue Resolved · Score: 54.2

Guideline #51 Violated High · Score: -38.7

Guideline #52 Adhered High · Score: 31.0

Guideline #53 Violated High · Score: -31.0

Guideline #54 Adhered High · Score: 31.0

Focus: 10 guidelines · Score: 54.2

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Guideline #55 Adhered High · Score: 62.0

Guideline #56 Violated High · Score: -62.0

Guideline #57 Violated High · Score: -38.7

Guideline #58 Violated High · Score: -38.7

Guideline #59 Adhered High · Score: 38.7

Guideline #60 Issue Resolved · Score: 38.7

Guideline #61 Issue Resolved · Score: 38.7

Guideline #62 Issue Resolved · Score: 31.0

Guideline #63 Not Applicable · Score: 0.0

Guideline #64 Violated High · Score: -15.5

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Zones’ e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Zones’ Desktop E-Commerce Design

2 pages of Zones’ e-commerce site, marked up with 21 best practice examples