Give prospective learners a clearer path to the right course
Help people explore your course catalog, evaluate what is offered, and complete a purchase with a clear understanding of their choice. Baymard’s audit reviews your online learning website across desktop and mobile, giving your team a practical set of priorities for improving the enrollment journey.
Your Online Learning audit at a glance
A detailed assessment of course discovery and purchase
Assess your website against 350+ weighted parameters relevant to online learning, covering course discovery, course pages, plan comparisons, checkout, and customer account interactions.
Turn course-shopping friction into clear priorities
Receive 40 prioritized improvements for your learning website, with explanations and examples that help your team connect a learner’s difficulty to a specific design response.
Audit report & presentation
Use a detailed report to review each identified issue, proposed change, and implementation example. A walkthrough and 4 advisory calls support discussion as your designs develop.
4 advisory calls
Work with your Baymard auditor across four advisory calls to discuss the findings, review implementation questions, and support your team as it applies the recommendations.
Compare the experience with learning specialists
See how your UX compares with online learning benchmarks such as Udemy, DataCamp, MasterClass, and Domestika, and identify where further design attention is warranted.
What to expect from your Baymard UX Audit
Work directly with a Baymard auditor to agree the scope, review the findings, and plan your next steps. Delivery timing is confirmed during scoping.
Kickoff: Meet your auditor
Discuss your goals, priority journeys, devices, and project requirements with your lead auditor. Agree the review scope and confirm delivery timing before the audit begins.
Audit: Expert analysis
Team presentation: Findings and recommendations
Implementation support: 4 advisory calls
Next steps: Put the findings to work
What your Online Learning audit covers
The audit follows prospective learners from exploring a catalog to evaluating a course and completing a purchase. It considers course lists, descriptions, imagery, reviews, and plan matrices, together with the account and checkout interfaces that connect these steps. The scope centers on the online shopping and enrollment experience.
Real results from Baymard-backed UX changes
See how teams turn research into measurable improvements.
$16M
Revenue increase reported by a premium apparel brand after implementing a product comparison recommendation from its Baymard audit.
2x
CVR increase after implementing our checkout usability standards
$1M+
reported value from implementing Baymard-backed UX changes
40%
growth in digital memberships after implementing Baymard insights.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
“I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.”Sudeep Agarwal Growth Manager at Google Shopping
“Baymard's audit services give us a detailed view of usability improvements across our entire site. This is so much more comprehensive than running individual usability studies.”Gideon Ansell UX Director, Global eCommerce at Staples
Online Learning UX audit FAQs
What does the Online Learning audit cover?
The full-site review covers desktop and mobile shopping journeys, including course discovery, course pages, plan matrices, checkout, and accounts. Confirm the relevant flows and timing during scoping. Findings and scorecards are confidential, and 4 advisory calls give your team opportunities to discuss questions and review design responses.
When is an audit useful?
Can you compare us with direct competitors?
Can a redesign or prototype be included?
How long does the audit take?
Are the findings confidential?
How does the recommendations guarantee work?
How do we get a quote?
Set priorities for a clearer online learning journey
Discuss your course catalog, enrollment experience, and upcoming design decisions with a Baymard expert. Agree the scope and timing of an audit around your goals.