New 2023 Homepage & Category UX Benchmark with 3,000+ Performance Scores and 2,500+ Best Practice Examples

At Baymard we’ve just released an update for our Homepage & Category UX benchmark.

This adds to our existing e-commerce UX benchmark.

UX Design Benchmark with 2,500+ New Examples

68 of our core benchmark sites have been manually reassessed across our 45 research-based Homepage & Category UX guidelines.

This provides you with:

  • 2,500+ new worst and best practice Homepage & Category UX implementation examples already embedded in the 45 UX guidelines

  • 3,000+ new Homepage & Category UX performance scores from the 68 sites — view them and the updated case-study dataset in the UX Benchmark tool

  • 180+ new full-page design examples of homepages, main menus, and category pages from leading e-commerce sites in the Page Design tool

Homepage & Category UX Performance

The 68 sites’ 3,000+ UX performance scores are summarized in the interactive scatterplot below — showing you how they perform collectively and individually:


A publicly available overview of the research and benchmark can be found on our Homepage & Category UX research overview page.

Getting access: all 3,000+ UX performance scores and 2,500+ implementation examples are available immediately and in full within Baymard Premium. (If you already have an account open the Homepage & Category guideline collection.) If you want to know how your website performs and compares, then learn more about getting Baymard to conduct a UX Audit of your site.

Authored by Anders Nielsen on February 28, 2023

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