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Digital Subscriptions & SaaS: New UX Benchmark with 2,300+ Performance Scores and 1,600+ Best Practice Examples

At Baymard we’ve just released a new UX benchmark of 10 digital subscriptions and SaaS sites.

This follows from our large-scale user testing research on digital subscriptions and SaaS sales sites, and adds to our existing e-commerce UX benchmark.

10 Digital Subscriptions & SaaS UX Case Studies

The 10 sites have been manually assessed across 240+ research-based UX parameters relevant to Digital Subscriptions & SaaS, resulting in 2,300+ weighted UX performance scores and 1,600+ worst and best practice examples from digital subscription and SaaS sales websites.

You can explore the 10 in-depth Digital Subscriptions & SaaS UX case studies using the below links:

Digital Subscriptions & SaaS UX Performance

Each of the 10 digital subscriptions and SaaS sites’ 2,300+ UX performance scores, along with the scores for the 10 other sites in our Digital Subscriptions & SaaS benchmark, are summarized in the interactive scatterplot below — showing you how they perform collectively and individually:

 

A publicly available overview of the research and benchmark can be found on our Digital Subscriptions & SaaS research overview page.

Getting access: all 2,300+ UX performance scores, 1,600+ best practice examples, and the UX insights from researching the Digital Subscriptions & SaaS industry are available immediately and in full within Baymard Premium. (If you already have an account open the Digital Subscriptions & SaaS study.)

If you want to know how your digital subscriptions or SaaS desktop or mobile sales site performs and compares, then learn more about getting Baymard to conduct a Digital Subscriptions & SaaS UX Audit of your site.

Authored by Anders Nielsen on July 16, 2024

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