At Baymard, we’ve just released a new UX benchmark of ”Flight Booking & Airlines” sites.
This follows from our large-scale user testing and adds to our existing ecommerce UX benchmark.
10 Flight Booking & Airlines UX Case Studies
The 10 sites have been manually assessed across 240+ research-based UX parameters relevant to Flight Booking & Airlines, resulting in 2,500+ weighted UX performance scores and 1,900+ best practice examples from airlines and flight booking sites.
The 10 in-depth Flight Booking & Airlines UX case studies are:
Flight Booking & Airlines UX Performance
The 10 airlines and flight booking sites’ 2,500+ UX performance scores are summarized in the interactive scatterplot below — showing you how they perform collectively and individually:
A publicly available overview of the research and benchmark can be found on our Flight Booking & Airlines research overview page.
Getting access: all 2,500+ UX performance scores, 1,900+ best practice examples, and the UX insights from researching the Flight Booking & Airlines industry are available immediately and in full within Baymard Premium. (If you already have access through an account, open the Flight Booking & Airlines study.)
If you want to know how your flight booking or airline desktop site, mobile site, or app performs and compares, then learn more about getting Baymard to conduct a Flight Booking & Airlines UX audit of your site or app.
