Sep 22, 2026
Building a UX Research Practice: Team Structure & Tools
Discover how to structure key roles, build an end-to-end tool stack, execute efficient research workflows, and measure UX business impact.
UX BasicsUX Research
UX Blog
Learn UX basics, the latest Baymard news, and discover UX/UI best practices across ecommerce and more, all grounded in thousands of hours of usability testing.
Articles (15)
Sep 11, 2026
How to Present UX Research Findings to Get Buy-In From Stakeholders
Finding UX issues on your website is one thing, but justifying the investment in getting them fixed is another. See how to do it with firsthand insights from Baymard’s experienced UX team.
UX BasicsUX AuditsUX Research
Aug 24, 2026
How to Use Heuristic Evaluation to Find UX Issues Fast
A structured expert review helps identify key usability violations, prioritize friction points, and optimize user flows across your site.
UX BasicsUX Research
Jul 15, 2026
UX Research Methods: Which to Use and When
Are you using the right UX research method for your goals? Discover the strengths, limits, and ideal timing for four key research methods here.
UX BasicsUX AuditsUX Research
Jul 10, 2026
Ecommerce UX Audit: How to Find What's Hurting Your Conversion
Stop guessing. Learn how to conduct a comprehensive ecommerce UX audit across your entire funnel using a research-backed framework.
UX BasicsUX AuditsUX Research
Jun 24, 2026
7 Benefits of Conducting a UX Audit on Your Ecommerce Site
Discover the key benefits of conducting an ecommerce UX audit. Learn how to find hidden revenue leaks and prioritize dev fixes with research-backed data.
UX BasicsUX AuditsUX Research
Updated Oct 27, 2026
The Definitive Guide to Ecommerce UX Research & Audits
Ecommerce UX research helps you understand why users face issues. Stop the guesswork, prioritize fixes, and boost conversions using Baymard's framework.
UX BasicsUX AuditsUX Research
Updated Jul 7, 2026
What Is a Conversion Audit? Crucial Data for Ecommerce CRO
A conversion (CRO) audit is a wide-ranging examination of the customer’s journey on your website to identify issues that could hurt your conversion rate.
UX BasicsConversion OptimizationUX AuditsUX ResearchPerformance
Updated Oct 27, 2026
What is Split Testing? 6 Split Test Ideas for Ecommerce
Split testing, or A/B testing, involves testing variations of a website to see how design changes perform with users, providing data to optimize your site.
UX BasicsConversion OptimizationUX ResearchPerformance
Updated Jun 4, 2026
The Step-by-Step Guide to UX Competitive Analysis
UX Competitive Analysis draws a detailed comparison between you and your market competitors in terms of user experience, accessibility, and conversion.
UX BasicsUX AuditsUX Research
Updated Oct 27, 2026
Usability Testing for Ecommerce: A Practical Guide
Usability testing combines different methods of observing users' behavior when browsing your site, thus discovering weaknesses that limit its performance.
UX BasicsUX AuditsUX Research
Updated Jun 23, 2026
What Is a UX Audit? Baymard's Expert-Led UX Audits Explained
If your website or app isn’t performing the way it used to, whether that’s a drop in conversions, rising bounce rates, or user complaints, the issue almost certainly lies in your user experience.
UX BasicsConversion OptimizationUX AuditsUX ResearchPerformance
Showing 12 of 15
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