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Articles (10)

Mar 9, 2022

40+ UX Statistics (from 200,000 hours of UX Research)

These UX statistics are proof that user experience design should never be an afterthought; and the reason successful ecommerce sites invest in UX.

UX BasicsConversion OptimizationQuantitative InsightsCheckout FlowForms & ValidationMobile UXPerformance
Representation of a cart audit benchmark

Mar 7, 2022

What Is a Conversion Audit? Crucial Data for Ecommerce CRO

A conversion (CRO) audit is a wide-ranging examination of the customer’s journey on your website to identify issues that could hurt your conversion rate.

UX BasicsConversion OptimizationUX AuditsUX ResearchPerformance
Annotated ecommerce website mockups showing labels for best practices and UX issues

Feb 14, 2022

User-Centered Design: Principles and Examples of UCD

User-Centered Design places users’ needs, goals, and feedback at the center of the design process. Learn how UCD can improve your ecommerce site.

UX BasicsPerformance

Dec 9, 2021

35 Data-Driven Ecommerce Best Practices

These specific guidelines are sourced directly from Baymard Institute’s 71,000+ hours of large-scale UX research that go beyond UX basics.

UX BasicsEcommerce UXResearch InsightsUI ElementsHomepage & CategoryNavigation & SearchPerformanceProduct Page UXTrust & Security

Nov 30, 2021

18 UX Design Examples: Inspiration for Improving User Experience

We’ve compiled a list of design examples — selected from Baymard's case studies — that you can use as inspiration for improving the user experience on your site.

UX BasicsDesign SystemsEcommerce UXAccessibilityUI ElementsMobile UXHomepage & CategoryProduct Page UXPerformance

Nov 10, 2021

Website Usability Best Practices (Backed By Research)

Website usability is a term we use to describe the ease of use of a site. It’s another way of saying “How user-friendly is this site?”

UX BasicsAccessibilityDesign SystemsPerformanceHomepage & CategoryProduct Page UXNavigation & Search

Nov 1, 2021

The Best Practices and Key Principles of UX Design

In this article, we’ve put together the top UX design best practices you can use to optimize your ecommerce site website or app, selected by Baymard’s team of user experience experts.

UX BasicsDesign SystemsConversion OptimizationEcommerce UXPerformanceCheckout FlowHomepage & CategoryNavigation & SearchMobile UX

Oct 26, 2021

What Is a UX Audit? Baymard's Expert-Led UX Audits Explained

If your website or app isn’t performing the way it used to, whether that’s a drop in conversions, rising bounce rates, or user complaints, the issue almost certainly lies in your user experience.

UX BasicsConversion OptimizationUX ResearchPerformance

Oct 12, 2021

The UX Design Process: Making the Most of User Experience

Here's an inside look at the user experience design process and some ways to improve your current UX systems.

UX BasicsDesign SystemsUX ResearchPerformance

Sep 30, 2021

UI vs. UX: Fundamentals of User Design

In this article, we discuss the difference between UI and UX design, and talk about how they fit together during the product design and development process.

UX BasicsDesign SystemsUI ElementsPerformance

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