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Walmart’s Checkout UX

This is a usability benchmark of the checkout experience of Walmart and 99 other sites. The overall performance of Walmart is decent.

For instance, Walmart's checkout has state of the art Navigation and good Layout yet suffers from broken Data Input.

Rank: #21 of 100

Usability Score: 689

URL: walmart.com

Reviewer: Jamie Appleseed

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: 689

Data Input

15 Guidelines · Score: -73.6

“Broken” Performance
Guideline #1: Violated High · Score: -58.9
Guideline #2: Violated High · Score: -44.2
Guideline #3: Violated Low · Score: -22.1
Guideline #4: Adhered High · Score: 44.2
Guideline #5: Violated High · Score: -29.5
Guideline #6: Neutral · Score: 0.0
Guideline #7: Violated High · Score: -14.7
Guideline #8: Issue Resolved · Score: 22.1
Guideline #9: Violated High · Score: -22.1
Guideline #10: Issue Resolved · Score: 22.1
Guideline #11: Violated High · Score: -14.7
Guideline #12: Adhered High · Score: 14.7
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Adhered High · Score: 14.7
Guideline #15: Adhered High · Score: 14.7
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Copywriting

8 Guidelines · Score: 114.1

Guideline #16: Violated Low · Score: -29.5
Guideline #17: Adhered High · Score: 44.2
Guideline #18: Adhered High · Score: 44.2
Guideline #19: Adhered High · Score: 36.8
Guideline #20: Violated Low · Score: -18.4
Guideline #21: Adhered High · Score: 29.5
Guideline #22: Adhered High · Score: 14.7
Guideline #23: Violated Low · Score: -7.4
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Layout

15 Guidelines · Score: 209.9

Guideline #24: Adhered Low · Score: 25.8
Guideline #25: Adhered Low · Score: 25.8
Guideline #26: Adhered High · Score: 51.5
Guideline #27: Adhered Low · Score: 18.4
Guideline #28: Adhered Low · Score: 18.4
Guideline #29: Issue Resolved · Score: 36.8
Guideline #30: Violated High · Score: -44.2
Guideline #31: Adhered Low · Score: 11.0
Guideline #32: Adhered High · Score: 22.1
Guideline #33: Adhered High · Score: 22.1
Guideline #34: Not Applicable · Score: 0.0
Guideline #35: Violated High · Score: -14.7
Guideline #36: Adhered High · Score: 14.7
Guideline #37: Adhered High · Score: 14.7
Guideline #38: Adhered Low · Score: 7.4
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Navigation

8 Guidelines · Score: 191.5

“State of the Art” Performance
Guideline #39: Adhered High · Score: 44.2
Guideline #40: Adhered High · Score: 44.2
Guideline #41: Adhered High · Score: 44.2
Guideline #42: Adhered High · Score: 36.8
Guideline #43: Violated Low · Score: -14.7
Guideline #44: Adhered High · Score: 29.5
Guideline #45: Adhered High · Score: 22.1
Guideline #46: Violated High · Score: -14.7
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Flow

7 Guidelines · Score: 106.8

Guideline #47: Adhered High · Score: 51.5
Guideline #48: Neutral · Score: 0.0
Guideline #49: Violated High · Score: -51.5
Guideline #50: Adhered Low · Score: 18.4
Guideline #51: Adhered High · Score: 29.5
Guideline #52: Adhered High · Score: 29.5
Guideline #53: Issue Resolved · Score: 29.5
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Focus

10 Guidelines · Score: 139.9

Guideline #54: Adhered High · Score: 58.9
Guideline #55: Violated High · Score: -58.9
Guideline #56: Violated Low · Score: -18.4
Guideline #57: Adhered High · Score: 36.8
Guideline #58: Adhered Low · Score: 18.4
Guideline #59: Adhered High · Score: 36.8
Guideline #60: Issue Resolved · Score: 36.8
Guideline #61: Issue Resolved · Score: 29.5
Guideline #62: Adhered High · Score: 14.7
Guideline #63: Violated High · Score: -14.7
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, Walmart’s checkout process adhered to 41 usability guidelines, violated 18, and scored neutral on 2 occasions, while a remaining 2 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Mass Merchant

Overall Walmart ranks 21 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 3 in the Mass Merchant industry.

Poor
Acceptable
Good

1. Sears

3. Walmart

4. Target

5. Buy.com

6. Kohl's

10. Amazon

“Broken” Performance

14. ShopNBC

“Broken” Performance

15. Costco

“Broken” Performance
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