On this page there’s 3 highlights (view in Baymard Premium) outlining what Grainger are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 82 comparison tool examples.)
The screenshot was taken on January 28, 2015 and depicts Grainger’s Comparison Tool. In total, we’ve reviewed 56 of Grainger’s page designs. To see them all, visit the full Grainger UX case study.