On this page there’s 4 highlights (view in Baymard Premium) outlining what REI are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 82 comparison tool examples.)

The screenshot was taken on January 22, 2018 and depicts REI’s Comparison Tool. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.