19 of 57 ‘Comparison Tool’ annotated design examples: REI

On this page there’s 4 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 57 ‘Product Lists & Filtering: Comparison Tool’ design examples.)

The screenshot was taken January 22, 2018 and depicts REI’s Comparison Tool. In total, we’ve reviewed 43 of REI’s design elements. To see them all, visit the full REI UX case study.