On this page there’s 4 highlights (view in Baymard Premium) outlining what IKEA are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 81 comparison tool examples.)

The screenshot was taken on September 30, 2020 and depicts IKEA’s Comparison Tool. In total, we’ve reviewed 88 of IKEA’s page designs. To see them all, visit the full IKEA UX case study.