On this page there’s 4 highlights (view in Baymard Premium) outlining what OBI are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 81 comparison tool examples.)

The screenshot was taken on October 31, 2022 and depicts OBI’s Comparison Tool. In total, we’ve reviewed 50 of OBI’s page designs. To see them all, visit the full OBI UX case study.