This is a usability benchmark of the filtering and sorting experience of 50 major e-commerce sites.
You’re currently navigating by page type (Comparison Tool). You can also navigate by case studies.
On this page there's 2 highlights (pro only) outlining what Northern Tool are doing right and wrong. The screenshot was taken February 2, 2015 and depicts Northern Tool's Comparison Tool.
In total, 5 of Northern Tool's pages have been benchmarked across 93 usability guidelines from the E-Commerce Product Lists research study. See full Northern Tool case study.
© 2018 Baymard Institute
US: +1 (415) 315-9567
EU: +45 3696 9567