Note: You have full access to this benchmark database in your Baymard Pro account.

Build.com’s Product List UX

This is a usability benchmark of the product list, filtering and sorting experience of Build.com and 49 other sites. The overall performance of Build.com is mediocre.

Notably, Build.com's product list performance is hampered by broken Hover & Hit Areas and Personalization, although this is helped somewhat by state of the art Product Thumbnails and Available Filters.

Rank: #16 of 50

Usability Score: 367

URL: build.com

Reviewer: Thomas Grønne

Poor
Acceptable
Good

Overall Product List UX Performance

93 Guidelines · Score: 367

List Layout

6 Guidelines · Score: 50.2

Guideline #1: Violated Low · Score: -21.1
Guideline #2: Adhered High · Score: 31.7
Guideline #3: Adhered Low · Score: 13.2
Guideline #4: Adhered High · Score: 26.4
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Loading Products

5 Guidelines · Score: 15.9

Guideline #7: Violated High · Score: -31.7
Guideline #8: Adhered High · Score: 31.7
Guideline #9: Adhered High · Score: 15.9
Guideline #10: Neutral · Score: 0.0
Guideline #11: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

What Information to Include

8 Guidelines · Score: 50.2

Guideline #12: Adhered High · Score: 42.3
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Violated Low · Score: -18.5
Guideline #15: Violated High · Score: -31.7
Guideline #16: Adhered High · Score: 31.7
Guideline #17: Adhered High · Score: 26.4
Guideline #18: Not Applicable · Score: 0.0
Guideline #19: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

User Interface

5 Guidelines · Score: -26.4

“Broken” Performance
Guideline #20: Adhered High · Score: 37.0
Guideline #21: Violated High · Score: -37.0
Guideline #22: Violated High · Score: -26.4
Guideline #23: Adhered High · Score: 26.4
Guideline #24: Violated High · Score: -26.4
Guideline content only available in Baymard Pro – Get Full Access

Product Thumbnails

8 Guidelines · Score: 132.2

“State of the Art” Performance
Guideline #25: Adhered High · Score: 37.0
Guideline #26: Adhered High · Score: 37.0
Guideline #27: Not Applicable · Score: 0.0
Guideline #28: Not Applicable · Score: 0.0
Guideline #29: Not Applicable · Score: 0.0
Guideline #30: Adhered High · Score: 15.9
Guideline #31: Adhered High · Score: 21.1
Guideline #32: Adhered High · Score: 21.1
Guideline content only available in Baymard Pro – Get Full Access

Hover & Hit Areas

5 Guidelines · Score: -5.3

“Broken” Performance
Guideline #33: Violated High · Score: -26.4
Guideline #34: Violated High · Score: -26.4
Guideline #35: Issue Resolved · Score: 31.7
Guideline #36: Adhered High · Score: 15.9
Guideline #37: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Personalization

5 Guidelines · Score: -31.7

“Broken” Performance
Guideline #38: Violated High · Score: -37.0
Guideline #39: Adhered High · Score: 26.4
Guideline #40: Not Applicable · Score: 0.0
Guideline #41: Not Applicable · Score: 0.0
Guideline #42: Violated High · Score: -21.1
Guideline content only available in Baymard Pro – Get Full Access

Available Filters

10 Guidelines · Score: 193.0

“State of the Art” Performance
Guideline #43: Adhered High · Score: 42.3
Guideline #44: Adhered High · Score: 37.0
Guideline #45: Adhered High · Score: 37.0
Guideline #46: Not Applicable · Score: 0.0
Guideline #47: Issue Resolved · Score: 37.0
Guideline #48: Not Applicable · Score: 0.0
Guideline #49: Not Applicable · Score: 0.0
Guideline #50: Adhered High · Score: 26.4
Guideline #51: Adhered High · Score: 26.4
Guideline #52: Violated Low · Score: -13.2
Guideline content only available in Baymard Pro – Get Full Access

Scope & Logic

10 Guidelines · Score: 47.6

Guideline #53: Violated High · Score: -37.0
Guideline #54: Adhered High · Score: 37.0
Guideline #55: Adhered High · Score: 37.0
Guideline #56: Not Applicable · Score: 0.0
Guideline #57: Violated High · Score: -31.7
Guideline #58: Adhered High · Score: 21.1
Guideline #59: Not Applicable · Score: 0.0
Guideline #60: Adhered High · Score: 10.6
Guideline #61: Adhered High · Score: 10.6
Guideline #62: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Interface & Layout

11 Guidelines · Score: 34.4

Guideline #63: Not Applicable · Score: 0.0
Guideline #64: Not Applicable · Score: 0.0
Guideline #65: Violated High · Score: -37.0
Guideline #66: Adhered High · Score: 26.4
Guideline #67: Adhered High · Score: 26.4
Guideline #68: Violated High · Score: -26.4
Guideline #69: Adhered High · Score: 26.4
Guideline #70: Not Applicable · Score: 0.0
Guideline #71: Issue Resolved · Score: 26.4
Guideline #72: Not Applicable · Score: 0.0
Guideline #73: Violated Low · Score: -7.9
Guideline content only available in Baymard Pro – Get Full Access

Applying & Applied Filters

4 Guidelines · Score: 79.3

“State of the Art” Performance
Guideline #74: Adhered High · Score: 26.4
Guideline #75: Neutral · Score: 0.0
Guideline #76: Adhered High · Score: 26.4
Guideline #77: Adhered High · Score: 26.4
Guideline content only available in Baymard Pro – Get Full Access

Sorting

11 Guidelines · Score: -52.9

“Broken” Performance
Guideline #78: Violated High · Score: -42.3
Guideline #79: Violated High · Score: -37.0
Guideline #80: Adhered High · Score: 21.1
Guideline #81: Adhered High · Score: 26.4
Guideline #82: Adhered High · Score: 26.4
Guideline #83: Violated High · Score: -26.4
Guideline #84: Adhered High · Score: 26.4
Guideline #85: Violated High · Score: -21.1
Guideline #86: Violated High · Score: -15.9
Guideline #87: Not Applicable · Score: 0.0
Guideline #88: Violated High · Score: -10.6
Guideline content only available in Baymard Pro – Get Full Access

Comparison Tool

5 Guidelines · Score: -119.0

“Broken” Performance
Guideline #89: Violated High · Score: -37.0
Guideline #90: Violated High · Score: -26.4
Guideline #91: Violated Low · Score: -18.5
Guideline #92: Violated High · Score: -15.9
Guideline #93: Violated High · Score: -21.1
Guideline content only available in Baymard Pro – Get Full Access

All 50 sites were benchmarked across the 93 guidelines from the E-Commerce Product Lists usability study. During our evaluation, Build.com’s product lists, filtering and sorting implementation adhered to 40 usability guidelines, violated 28, and scored neutral on 2 occasions, while a remaining 23 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.

Industry Comparison: Home & Hardware

Overall Build.com ranks 16 when comparing their product listings, filtering and sorting UX performance against the 49 other major US e-commerce sites in the benchmark, and is the best performing site in the Home & Hardware industry.

Poor
Acceptable
Good

1. Build.com

2. Lowe's

“Broken” Performance
Close overlay