Baymard conducts original large-scale research studies on all aspects of the online user experience — from “on-site search” to “complete product page usability.”
We understand not everyone is well versed in e-commerce user experience and design, so we're creating a library of UX Basics & Definitions to enable anyone to understand UX fundamentals, and you will find these articles below.
What Is UX? The Basics of User Experience Design: What UX is, why it’s important, and why designing with UX in mind is vital to creating websites and products people love.
UI vs. UX: Fundamentals of User Design: Understanding the difference between UI and UX design, and how they fit together during the product design and development process.
UX Research: A Comprehensive Guide: The definition of user experience (UX) research and how you can investigate the needs and wants of your customers to create remarkable user experiences.
The UX Design Process: Making the Most of User Experience: Here's an inside look at the user experience design process and some ways to improve your current UX systems.
16 Actionable E-Commerce Conversion Rate Optimization Tips: Good conversion rates are the result of hundreds of small design decisions — and that can feel really overwhelming. Here are 16 e-commerce CRO tips to get you moving in the right direction.
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