We took a quick look at Levain Bakery's online shopping experience
From product discovery to checkout, a few things stood out that may be worth exploring further.
The observations below are based on Baymard's ecommerce UX research and food industry benchmarks.
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Cart and Checkout - Always Provide the Full Order Cost, or an Estimate, in the Cart
Unclear total costs create uncertainty before checkout. Users expect to see the full order cost, including shipping, taxes and fees, while still in the cart.
If those costs are hidden until later, shoppers may hesitate to continue or abandon altogether. Baymard found that 14% of US online shoppers had abandoned an order because they couldn’t see the total cost upfront.
PLPs - Always Include the User Ratings Average in List Items And Search Results
Ratings help users judge product quality and suitability while browsing. When they’re missing from product lists or search results, users have to open individual product pages to compare options.
That extra effort can cause users to dismiss otherwise suitable products or leave the site to look for reviews elsewhere.
PLPs - Always Show Prices in Product List Items And Search Results
Price is one of the main ways users compare products while browsing. When it’s missing from product lists or search results, users can’t quickly judge whether an item fits their budget.
This creates friction and makes the product harder to evaluate, often causing users to skip it entirely or leave the site to compare options elsewhere.
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How leading food and consumables ecommerce teams approach these challenges
High-performing ecommerce teams typically combine multiple sources of insight when improving customer experiences:
- UX research
- Industry benchmarking
- Competitive analysis
- Design pattern libraries
- Team training and enablement
- Expert guidance when needed
The goal is not simply identifying issues, but building confidence in which improvements will have the greatest impact.
Find the UX issues costing your team conversions
The opportunity is bigger than these three findings.
Speak to a Baymard expert to uncover where friction is limiting product discovery, weakening purchase confidence, and slowing shoppers down before checkout. We’ll show how Baymard’s research and benchmarks help your team prioritize the improvements with the greatest commercial impact.
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