Page Types Overview

Shipping Method

50 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 50 annotated “Shipping Method” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

As the shipping method can often constitute a considerable part of the total order cost, we observe in testing that the shipping method interface must clearly indicate the cheapest available shipping method. Additionally, due to the lack of screen real estate on mobile we observe that the shipping method selector itself often causes an issue. One particular grave, but common, mobile issue is users completely overlooking any available store pickup options.

More ‘Shipping Method’ Insights

  • Besides these mobile Shipping Method examples we’ve also benchmarked the desktop versions; see the 45 desktop Shipping Method examples.
  • The research team is currently conducting a new large-scale mobile usability study that focuses on the mobile homepage, navigation, search, product lists, and product pages. Note that we do observe the current mobile guidelines and underlying user behavior still applies, despite some of the screenshots looking dated. The new mobile study is expected to be ready at the very end of 2018.

Learn More: Besides exploring the 50 mobile “Shipping Method” design examples below, you may also want to read our related article “Users Overlook ‘Store Pickup’ When Not Presented as a Shipping Option”.

Get Full Access: To see all of Baymard’s 144 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 32,000 hours of UX research findings, 640+ e-commerce UX guidelines, and 50,000+ UX performance scores.)


Hayneedle (2015)

11 adhered 9 violated

Nike (2015)

11 adhered 8 violated

L.L. Bean (2015)

9 adhered 7 violated

B&H Photo (2015)

8 adhered 5 violated

Ann Taylor (2015)

8 adhered 7 violated

Bass Pro Shops (2015)

8 adhered 4 violated

Kohl's (2015)

8 adhered 11 violated

Gilt (2015)

6 adhered 4 violated

Sephora (2015)

6 adhered 0 violated

Gap (2015)

6 adhered 5 violated

TigerDirect (2015)

5 adhered 3 violated

J.C. Penney (2015)

5 adhered 1 violated

Macy's (2015)

5 adhered 9 violated

TigerDirect (2015)

4 adhered 1 violated

Northern Tool (2015)

4 adhered 1 violated

Gap (2015)

4 adhered 1 violated

Rakuten (2015)

4 adhered 3 violated

Nordstrom (2015)

4 adhered 2 violated

Sears (2015)

4 adhered 0 violated

Vitacost (2015)

3 adhered 2 violated

Musician's Friend (2015)

3 adhered 0 violated

Crutchfield (2015)

3 adhered 4 violated

Foot Locker (2015)

3 adhered 2 violated

Cabela's (2015)

3 adhered 1 violated

Urban Outfitters (2015)

3 adhered 1 violated

American Eagle Outfitters (2015)

3 adhered 4 violated

REI (2015)

3 adhered 1 violated

Best Buy (2015)

3 adhered 0 violated

Costco (2015)

2 adhered 2 violated

Barnes & Noble (2015)

2 adhered 2 violated

Victoria’s Secret (2015)

2 adhered 2 violated

Cabela's (2015)

2 adhered 2 violated

Toys'R'Us (2015)

2 adhered 0 violated

Walmart (2015)

2 adhered 3 violated

HP (2015)

1 adhered 3 violated

Amazon (2015)

1 adhered 1 violated

Best Buy (2015)

1 adhered 1 violated

Gilt (2015)

0 adhered 1 violated

Diapers (2015)

0 adhered 0 violated

Toys'R'Us (2015)

0 adhered 0 violated

Amazon (2015)

0 adhered 1 violated

Gap (2015)

0 adhered 0 violated

Target (2014)

8 adhered 6 violated

Lowe's (2014)

7 adhered 4 violated

Overstock (2014)

7 adhered 14 violated

Build.com (2014)

5 adhered 2 violated

Grainger (2014)

1 adhered 5 violated

Home Depot (2014)

1 adhered 1 violated

Williams-Sonoma (2014)

0 adhered 1 violated

Crate & Barrel (2014)

0 adhered 2 violated