Page Types Overview

Shipping Method

64 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 64 annotated “Shipping Method” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

As the shipping method can often constitute a considerable part of the total order cost, we observe in testing that the shipping method interface must clearly indicate the cheapest available shipping method. Additionally, due to the lack of screen real estate on mobile we observe that the shipping method selector itself often causes an issue. One particular grave, but common, mobile issue is users completely overlooking any available store pickup options.

More ‘Shipping Method’ Insights

  • Desktop Examples: Besides the mobile examples below, we also have 110+ desktop examples of Shipping Method implementations.

  • Learn More: Besides exploring the 64 mobile “Shipping Method” design examples below, you may also want to read our related article “Users Overlook ‘Store Pickup’ When Not Presented as a Shipping Option”.

  • Get Full Access: To see all of Baymard’s 297 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 54,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)


Overstock (2020)

25 adhered 12 violated

Nordstrom (2020)

21 adhered 10 violated

American Eagle Outfitters (2020)

20 adhered 11 violated

Gilt (2020)

19 adhered 16 violated

Crutchfield (2020)

14 adhered 3 violated

L.L. Bean (2020)

13 adhered 9 violated

Best Buy (2020)

12 adhered 14 violated

Adidas (2020)

12 adhered 10 violated

Neiman Marcus (2020)

10 adhered 11 violated

Dell (2020)

10 adhered 14 violated

Office Depot (2020)

10 adhered 4 violated

GAP (2020)

9 adhered 5 violated

Disney Store (2020)

9 adhered 9 violated

Etsy (2020)

9 adhered 6 violated

Walgreens (2020)

9 adhered 10 violated

Home Depot (2020)

9 adhered 2 violated

Costco (2020)

8 adhered 2 violated

Foot Locker (2020)

8 adhered 9 violated

Zalando (2020)

8 adhered 7 violated

TigerDirect (2020)

7 adhered 6 violated

Ann Taylor (2020)

5 adhered 4 violated

HP (2020)

5 adhered 6 violated

Northern Tool (2020)

5 adhered 2 violated

Rakuten (2020)

5 adhered 6 violated

Crate & Barrel (2020)

5 adhered 5 violated

Office Depot (2020)

5 adhered 4 violated

H&M (2020)

5 adhered 7 violated

Staples (2020)

5 adhered 11 violated

Build.com (2020)

5 adhered 8 violated

Nike (2020)

5 adhered 2 violated

Urban Outfitters (2020)

4 adhered 3 violated

John Lewis (2020)

4 adhered 1 violated

Sephora (2020)

4 adhered 3 violated

Amazon (2020)

4 adhered 2 violated

Wayfair (2020)

4 adhered 4 violated

Bass Pro Shops (2020)

3 adhered 2 violated

Argos (2020)

3 adhered 3 violated

Marks & Spencer (2020)

3 adhered 3 violated

Victoria's Secret (2020)

3 adhered 1 violated

Hayneedle (2020)

3 adhered 1 violated

W.W. Grainger, Inc. (2020)

3 adhered 2 violated

Sears (2020)

3 adhered 1 violated

REI (2020)

3 adhered 2 violated

Newegg (2020)

3 adhered 7 violated

J.C. Penney (2020)

3 adhered 4 violated

Macy's (2020)

3 adhered 3 violated

Tesco (2020)

2 adhered 2 violated

Tesco (2020)

2 adhered 4 violated

Musician's Friend (2020)

2 adhered 1 violated

Lowe's (2020)

2 adhered 3 violated

Target (2020)

2 adhered 3 violated

Build.com (2020)

2 adhered 3 violated

Williams Sonoma (2020)

1 adhered 4 violated

Tesco (2020)

0 adhered 1 violated

John Lewis (2020)

0 adhered 1 violated

Etsy (2020)

0 adhered 4 violated

ASOS (2019)

14 adhered 14 violated

B&H Photo (2019)

5 adhered 2 violated

Walmart (2019)

3 adhered 2 violated

IKEA (2019)

3 adhered 2 violated

Apple (2019)

3 adhered 2 violated

Debenhams (2019)

2 adhered 2 violated

ASOS (2019)

2 adhered 9 violated

Debenhams (2019)

0 adhered 2 violated