Note: You have full access to this benchmark database in your Baymard Pro account.

TigerDirect’s Product Page UX

This is a usability benchmark of the product page experience of TigerDirect and 59 other sites. The overall performance of TigerDirect is mediocre.

Some of TigerDirect's biggest product page usability issues are due to broken Product Page Layout, Cross-Sells & Cross-Navigation, and User Reviews. That said, their product page experience performs great within Product Descriptions.

Rank: #40 of 60

Usability Score: 258

URL: tigerdirect.com

Reviewer: Lauryn Smith

Poor
Acceptable
Good

Overall Product Page UX Performance

98 Guidelines · Score: 258

Product Page Layout

8 Guidelines · Score: -17.9

“Broken” Performance
Guideline #1: Not Applicable · Score: 0.0
Guideline #2: Violated High · Score: -17.9
Guideline #3: Not Applicable · Score: 0.0
Guideline #4: Not Applicable · Score: 0.0
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Not Applicable · Score: 0.0
Guideline #7: Not Applicable · Score: 0.0
Guideline #8: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Product Images

9 Guidelines · Score: 58.8

Guideline #9: Adhered High · Score: 20.4
Guideline #10: Violated High · Score: -17.9
Guideline #11: Adhered High · Score: 17.9
Guideline #12: Adhered High · Score: 12.8
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Adhered High · Score: 12.8
Guideline #15: Adhered High · Score: 12.8
Guideline #16: Issue Resolved · Score: 12.8
Guideline #17: Violated High · Score: -12.8
Guideline content only available in Baymard Pro – Get Full Access

Image Gallery UI

10 Guidelines · Score: 43.5

Guideline #18: Adhered High · Score: 17.9
Guideline #19: Not Applicable · Score: 0.0
Guideline #20: Violated High · Score: -17.9
Guideline #21: Adhered High · Score: 15.3
Guideline #22: Adhered High · Score: 12.8
Guideline #23: Violated High · Score: -12.8
Guideline #24: Issue Resolved · Score: 12.8
Guideline #25: Issue Resolved · Score: 7.7
Guideline #26: Not Applicable · Score: 0.0
Guideline #27: Adhered High · Score: 7.7
Guideline content only available in Baymard Pro – Get Full Access

Product Video & 360-View

4 Guidelines · Score: 10.2

Guideline #28: Adhered High · Score: 12.8
Guideline #29: Violated High · Score: -12.8
Guideline #30: Adhered High · Score: 10.2
Guideline #31: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

The 'Buy' Section

11 Guidelines · Score: 97.1

Guideline #32: Adhered High · Score: 12.8
Guideline #33: Adhered High · Score: 17.9
Guideline #34: Adhered High · Score: 17.9
Guideline #35: Adhered High · Score: 12.8
Guideline #36: Violated High · Score: -12.8
Guideline #37: Adhered High · Score: 12.8
Guideline #38: Adhered High · Score: 12.8
Guideline #39: Issue Resolved · Score: 12.8
Guideline #40: Issue Resolved · Score: 12.8
Guideline #41: Not Applicable · Score: 0.0
Guideline #42: Violated Low · Score: -2.6
Guideline content only available in Baymard Pro – Get Full Access

Shipping, Returns, and Gifting

7 Guidelines · Score: -38.3

“Broken” Performance
Guideline #43: Violated High · Score: -12.8
Guideline #44: Not Applicable · Score: 0.0
Guideline #45: Violated High · Score: -17.9
Guideline #46: Not Applicable · Score: 0.0
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Violated High · Score: -7.7
Guideline #49: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Product Variations

9 Guidelines · Score: 30.7

Guideline #50: Violated High · Score: -17.9
Guideline #51: Issue Resolved · Score: 12.8
Guideline #52: Issue Resolved · Score: 12.8
Guideline #53: Issue Resolved · Score: 12.8
Guideline #54: Not Applicable · Score: 0.0
Guideline #55: Not Applicable · Score: 0.0
Guideline #56: Issue Resolved · Score: 5.1
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Issue Resolved · Score: 5.1
Guideline content only available in Baymard Pro – Get Full Access

Product Descriptions

7 Guidelines · Score: 99.7

“State of the Art” Performance
Guideline #59: Adhered High · Score: 17.9
Guideline #60: Adhered High · Score: 17.9
Guideline #61: Adhered High · Score: 12.8
Guideline #62: Adhered High · Score: 12.8
Guideline #63: Adhered High · Score: 12.8
Guideline #64: Adhered High · Score: 12.8
Guideline #65: Adhered High · Score: 12.8
Guideline content only available in Baymard Pro – Get Full Access

Specifications Sheet

5 Guidelines · Score: 38.3

Guideline #66: Adhered High · Score: 17.9
Guideline #67: Issue Resolved · Score: 12.8
Guideline #68: Adhered High · Score: 12.8
Guideline #69: Violated High · Score: -12.8
Guideline #70: Adhered High · Score: 7.7
Guideline content only available in Baymard Pro – Get Full Access

User Reviews

13 Guidelines · Score: -83.1

“Broken” Performance
Guideline #71: Adhered High · Score: 17.9
Guideline #72: Violated High · Score: -17.9
Guideline #73: Violated High · Score: -20.4
Guideline #74: Not Applicable · Score: 0.0
Guideline #75: Violated High · Score: -12.8
Guideline #76: Violated High · Score: -12.8
Guideline #77: Violated Low · Score: -6.4
Guideline #78: Violated High · Score: -12.8
Guideline #79: Violated High · Score: -12.8
Guideline #80: Violated High · Score: -12.8
Guideline #81: Violated High · Score: -12.8
Guideline #82: Adhered High · Score: 7.7
Guideline #83: Adhered High · Score: 12.8
Guideline content only available in Baymard Pro – Get Full Access

Auxiliary Content

5 Guidelines · Score: 20.4

Guideline #84: Adhered High · Score: 17.9
Guideline #85: Adhered High · Score: 15.3
Guideline #86: Violated High · Score: -12.8
Guideline #87: Not Applicable · Score: 0.0
Guideline #88: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Cross-Sells & Cross-Navigation

10 Guidelines · Score: -1.3

“Broken” Performance
Guideline #89: Adhered High · Score: 12.8
Guideline #90: Adhered High · Score: 17.9
Guideline #91: Neutral · Score: 0.0
Guideline #92: Violated High · Score: -12.8
Guideline #93: Adhered Low · Score: 6.4
Guideline #94: Violated High · Score: -12.8
Guideline #95: Not Applicable · Score: 0.0
Guideline #96: Violated Low · Score: -7.7
Guideline #97: Not Applicable · Score: 0.0
Guideline #98: Violated High · Score: -5.1
Guideline content only available in Baymard Pro – Get Full Access

All 60 sites were benchmarked across the 98 guidelines from the Product Page usability study. During our evaluation, the product page implementation at TigerDirect adhered to 46 usability guidelines, violated 27, and scored neutral on 1 occasion, while a remaining 24 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.

Industry Comparison: Electronics & Office

Overall TigerDirect ranks 40 when comparing their product page design and UX performance against the 59 other major e-commerce sites in the benchmark, and ranks 7 in the Electronics & Office industry.

Poor
Acceptable
Good

4. Apple

6. HP

7. TigerDirect

8. Staples

10. Newegg

11. Dell

Close overlay