Get full access to Baymard’s 6 e-commerce UX research studies with a total of 550+ guidelines and 25,000+ categorized UI examples
Baymard Institute is an independent research institute conducting original e-commerce usability research. To date Baymard has conducted 28,000+ hours of large-scale UX research – uncovering what designs cause usability issues, how to create “State of the Art” e-commerce experiences, and how leading e-commerce sites perform.
Each of the 6 research listed above studies include a detailed 300-700 page digital report and an extensive online benchmark database, showing you both good and poor implementation examples from leading e-commerce sites.
The research studies are based on a mix of test methodologies, but primarily rely on 1,000+ moderated in-lab usability test sessions following the “Think Aloud” protocol – with real users testing live e-commerce sites. These years of test findings are analyzed and distilled into Baymard’s current catalog of 550+ e-commerce usability guidelines.
For the UX performance benchmark databases, Baymard have benchmarked 50 top grossing e-commerce sites, using the 550+ usability guidelines as weighted review heuristics and UX performance scoring parameters.