“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
These articles are based on observations and test findings from our usability research on accessibility.

94% of the Largest E-Commerce Sites Are Not Accessibility Compliant
94% of the 33 top-grossing e-commerce sites we benchmarked have accessibility compliance issues with 4 of the most basic accessibility criteria like links, images, and form fields (WCAG 2.1 AA).
Featured
European Accessibility Act 2025: 5 Areas to Focus on for a More Accessible Site

E-Commerce Accessibility: Specifying UI Elements Using “Roles”

E-Commerce Accessibility: Specifying UI Elements Using “Names”

Readability: The Optimal Line Length

Accessibility for E-Commerce: 3 Best Practices For Navigational Links (73% of Sites Fail)

How To Make “Decorative” and “Functional” Images Accessible to All Users (52% of Sites Don’t)

Accessibility in E-Commerce: Use ‘ALT’ Text to Communicate the Core Content of “Informational” Images (55% of Sites Don’t)

94% of the Largest E-Commerce Sites Are Not Accessibility Compliant
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344 top sites ranked by UX performance.

18,000+ annotated designs for systematic inspiration.

Code samples, demos, and key stats for usability.
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials