This is a case study of Gamma’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 495 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Gamma’s overall e-commerce UX performance is decent. This is mainly due to good Customer Accounts while simultaneously having mediocre Cart & Checkout.
Overall UX Performance
495 Guidelines · Performance:
Desktop Web
336 Guidelines · Performance:
Homepage & Category
44 Guidelines · Performance:
On-Site Search
35 Guidelines · Performance:
Product Lists & Filtering
64 Guidelines · Performance:
Product Page
64 Guidelines · Performance:
Cart & Checkout
103 Guidelines · Performance:
Customer Accounts
26 Guidelines · Performance:
Mobile Web
159 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
23 pages of Gamma’s e-commerce site, marked up with 244 best practice examples:
15 pages of Gamma’s e-commerce site, marked up with 126 best practice examples:
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Every 2nd week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
See all 363 articles in the full public archive.