Benchmarks

GAP UX Case Study

This is a case study of GAP’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 791 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

GAP’s overall e-commerce UX performance is mediocre. Their UX is especially thwarted by usability issues related to mediocre Mobile Web and Desktop Web performances.

First benchmarked in April 2012, and reviewed 27 times since then, most recently in July 2024.


Performance24.9Mediocre

URLgap.com


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Poor
Mediocre
Decent
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Perfect

Overall UX Performance

896 Guidelines · Performance:

Desktop Web

273 Guidelines · Performance:

Mobile Web

274 Guidelines · Performance:

Mobile App

349 Guidelines · Performance:

138 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

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