Apple UX Case Study
This is a case study of Apple’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 655 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Apple’s overall e-commerce UX performance is mediocre. Their main culprits are mediocre Mobile Web performance.
First benchmarked in April 2012, and reviewed 25 times since then, most recently in January 2024.
Overall UX Performance
655 Guidelines · Performance:
Desktop Web
326 Guidelines · Performance:
Mobile Web
329 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Apple’s Desktop Web E-Commerce Design
30 pages of Apple’s e-commerce site, marked up with 248 best practice examples:
Apple’s Mobile Web E-Commerce Design
25 pages of Apple’s e-commerce site, marked up with 247 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 406 articles in the full public archive.