Apple’s E-Commerce UX

This is a case study of Apple’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 655 design elements. 243 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Apple’s overall e-commerce UX performance is mediocre. Their main culprits are mediocre Mobile Web performance.

First benchmarked in April 2012, and reviewed 25 times since then, most recently in January 2024.


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Overall UX Performance

655 Guidelines · Performance:

Desktop Web

326 Guidelines · Performance:

Mobile Web

329 Guidelines · Performance:

138 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.