Amazon UX Case Study
This is a case study of Amazon’s ecommerce user experience (UX) performance. It’s based on an exhaustive performance review of 1017 design elements. 279 other sites have also been benchmarked for a complete picture of the ecommerce UX landscape.
Amazon’s overall ecommerce UX performance is xxxx xx xxxxxxxxx xxxxxx xx xxxx xx xxxx xx-xxxx xxxxxx xx xxxxxxxxxx, xxx xxxxxxxxx xx xxxxxxxxx xxxxxx xx xxxxxxx xx xxxxxxx xxxxxxxx & xxxxxxxxx xxxxxxxxxxx Upgrade to access Amazon’s case study.
First benchmarked in April 2012, and reviewed 31 times since then, most recently in January 2024.
Performance: upgrade
URL: amazon.com
UX Award Winner (see all):
On-Site Search (app)Top 1%
Product Page (app)Top 1%
Amazon’s UX Performance upgrade
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To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
Amazon’s Desktop Web Ecommerce Design
36 pages of Amazon’s ecommerce site, marked up with 314 best practice examples:
Amazon’s Mobile Web Ecommerce Design
31 pages of Amazon’s ecommerce site, marked up with 297 best practice examples:
Amazon’s Mobile App Ecommerce Design
23 pages of Amazon’s ecommerce site, marked up with 285 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” ecommerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 418 articles in the full public archive.