84 Popular Articles

Horizontal Filtering Toolbars: 2 Reasons to Be Cautious

Drop-Down Usability: When You Should (and Shouldn’t) Use Them

Product Page UX 2025: 15 Pitfalls and Best Practices

The New Baymard Figma Plugin: Add UX Best Practice Cards to Any Figma Project

Checkout UX 2024: 11 Pitfalls and Best Practices

Always Provide 3 or More Product Thumbnails in Product Lists and Search Results

Mobile App UX Trends: The Current State of Mobile App UX (10 Common Pitfalls & Best Practices)

Deconstructing E-Commerce Search UX: The 8 Most Common Search Query Types (41% of Sites Have Issues)

The Current State of Product List UX: 44% of Sites Have Severe Issues (15 Best Practices)

The Current State of Homepage and Category Navigation UX: 76% of Sites Have Mediocre-to-Poor Performance (12 Common Pitfalls)

Checkout Optimization: 5 Ways to Minimize Form Fields in Checkout

The Current State of Accounts & Self-Service UX: 5 Common Pitfalls & Best Practices

Mobile UX Trends: The Current State of Mobile UX (15 Common Pitfalls & Best Practices)

Reasons for Cart Abandonment – Why 70% of Users Abandon Their Cart (2025 data)

Always Allow Users to Combine Multiple Filtering Values of the Same Type — an ‘OR’ Logic (15% of Sites Don’t)

Usability Testing of Inline Form Validation: 31% Don’t Have It, 4% Get It Wrong

Improve Validation Errors with Adaptive Messages (98% Don’t)

Top 1% E-Commerce UX Awards — 2023 WINNERS

6 Ways to Get More Out of Your Order Confirmation Page

Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)

Testing ChatGPT-4 for ‘UX Audits’ Shows an 80% Error Rate & 14–26% Discoverability Rate

Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)

Always Collapse Completed Accordion Checkout Steps into Summaries

Save Account Creation for the Confirmation Step (42% Don’t)

Payment Method UX: Designing Payment Selection

2 Key Design Principles for Product Listing Information (64% Get at Least 1 Wrong)

Make All Color Swatches Available in Mobile List Items for Visually Driven Product Types (57% Don’t)

Product Listing UX: What Information to Display in Product Listings (50% Get It Wrong)

Provide a Hover Delay of 300–500 MS for Hover-Based Drop-Down Menus (60% Don’t)

Make Product Categories the Top-Level Navigation Items on Mobile Sites (33% Don’t)

Overcategorization of the Product Catalog Can Lead to Abandonment (Yet 75% Get It Wrong)

4 Ways to Optimize the Comparison Feature for Scanning

Form Usability: Getting ‘Address Line 2’ Right

Provide “Quick Views” for Visually Driven Products (50% Don’t)

9 UX Best Practice Design Patterns for Autocomplete Suggestions (Only 19% Get Everything Right)

Readability: The Optimal Line Length

Understanding Mobile E-Commerce UX: 5 Overarching Issues

Mobile UX: Avoid Using Subpages within the Product Details Page (26% Don’t)

Always Use Thumbnails to Represent Additional Product Images (76% of Mobile Sites Don’t)

Display “Applied Filters” in an Overview (32% Aren’t Using the Best UX Practices for Filtering)

6 Important Aspects of Well-Performing Mobile Product Page Breadcrumbs

4 Design Patterns That Violate “Back” Button UX Expectations – 59% of Sites Get It Wrong

5 ‘Credit Card Form’ Implementations That Make ‘L.L. Bean’ Best-in-Class

Six ‘COVID-19’ Related E-Commerce UX Improvements to Make

Phone Number UX: Always Explain Why the ‘Phone Field’ Is Required

Use a Fake ‘Editing’ Flow When Users Try to Update Their Stored Credit Card (84% of Sites Don’t)

Product List UX: The Number of Products to Load by Default (52% Get it Wrong)

Mobile E-Commerce UX: Deemphasize ‘Install App’ Ads or Avoid Them Entirely

5 ‘Order Review’ UX Implementations That Make Office Depot Best-in-Class

Checkout Optimization: From 16 Form Fields to 8 Fields (keynote presentation)

The ‘Order Returns’ Experience is Critical for Customer Retention — Yet 54% of Sites Have a Returns Interface with Substantial UX Issues

Self-Service UX: Integrate All Order Tracking Info and Events Within the E-Commerce Site Itself (56% Don’t)

Self-Service UX: Distinguish Primary from Secondary Paths in the ‘My Account’ Drop-Down (71% Don’t)

PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)

E-Commerce Checkouts Need to Mark Both Required Fields and Optional Fields Explicitly (Only 14% Do So)

Dashboard Design: Dashboard Cards Must Be Highly Consistent and Appropriately Styled

Structuring Product Page Descriptions by ‘Highlights’ Increases User Engagement (Yet 78% of Sites Don’t)

Consider Using Localized Input Masks for ‘Phone’ and Other Restricted Inputs (64% Aren’t Taking Advantage of Input Masking)

5 Common Usability Pitfalls of Custom Designed Drop-Downs (31% Have Drop-Down UI Issues)

7 Product Page UX Implementations that Make REI Best-in-Class

Ratings Design UX Research: 5 Requirements for the ‘Ratings Distribution Summary’ (65% of Sites Get it Wrong)

Allow Users to Purchase Temporarily ‘Out of Stock’ Products by Increasing the Delivery Time (68% Don’t)

Truncating Additional Images in the Gallery Causes 50-80% of Users to Overlook Them (30% Get it Wrong)

Product Page UX: All Products Need at Least One ‘In Scale’ Image (28% Get It Wrong)

3 Strategies for Handling Accidental ‘Taps’ on Touch Devices

The ‘Credit Card Number’ Field Must Allow and Auto-Format Spaces (80% Don’t)

How Users Perceive Security During the Checkout Flow (Incl. New ‘Trust Seal’ Study 2023)

42% of Mobile Homepages Risk Setting Wrong Expectations for Their Users

‘Touch Keyboard’ Implementations Have Improved Just 9% Since 2013 (60% Still Get it Wrong)

Responsive Upscaling: 11 Ideas for Large-Screen E-Commerce Design

6 Guidelines for Truncation Design

Avoid Inline Scroll Areas (26% Get it Wrong)

Avoid These 5 Types of E-Commerce Graphics

E-Commerce Sites Need 2 Types of Breadcrumbs (68% Get it Wrong)

6 Mobile Checkout Usability Considerations

Users Continue to Double-Click Online

Mobile Form Usability: Never Use Inline Labels

Field Label UX: Place Labels Above the Field

Accordion Style Checkouts – The Holy Grail of Checkout Usability?

Visually Reinforce Your Credit Card Fields (89% Get it Wrong)

8 Limitations When Designing for Mobile

UX and the Kano model

One Page Checkouts – the Holy Grail of Checkout Usability?

19 Ways to Simplify ‘Sign Up’