Popular Articles

A collection of all-time reader favorites

Tip: you can also see all 270 articles in the full archive, or browse by research topic: Homepage & Category, On-Site Search, Product Lists & Filtering, Product Page, Cart & Checkout, Accounts & Self-Service, and Mobile.

Display “Applied Filters” in an Overview (32% Don’t)

4 Design Patterns That Violate “Back” Button Expectations – 59% of Sites Get It Wrong

3 Pitfalls to Avoid if Implementing “Quick Views”

Six ‘COVID-19’ Related E-Commerce UX Improvements to Make

The Current State of Checkout UX (18 Common Pitfalls)

Always Explain Why the ‘Phone’ Field Is Required (58% of Sites Don’t)

Deconstructing E-Commerce Search: The 8 Most Common Query Types

13 Design Patterns for Autocomplete Suggestions (27% Get it Wrong)

3 UX Implementation Details for Designing User-Friendly ‘Compare’ Tools

Mobile E-Commerce UX: Deemphasize ‘Install App’ Ads or Avoid Them Entirely

5 ‘Order Review’ Implementations That Make Office Depot Best-in-Class

Checkout Optimization: From 16 Form Fields to 8 Fields (keynote presentation)

The ‘Order Returns’ Experience is Critical for Customer Retention — Yet 54% of Sites Have a Returns Interface with Substantial UX Issues

9 UX Requirements for Designing a User-Friendly Homepage Carousel (If You Need One)

Self-Service UX: Integrate All Order Tracking Info and Events Within the E-Commerce Site Itself (56% Don’t)

Self-Service UX: Distinguish Primary from Secondary Paths in the ‘My Account’ Drop-Down (71% Don’t)

Drop-Down Usability: When You Should (and Shouldn’t) Use Them

Format the ‘Expiration Date’ Fields Exactly the Same as the Physical Credit Card (90% Get It Wrong)

PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)

E-Commerce Checkouts Need to Mark Both Required and Optional Fields Explicitly (Only 24% Do So)

Form Field Usability: Avoid Multi-Column Layouts (13% Get It Wrong)

Form Usability: Getting ‘Address Line 2’ Right

Self-Service UX: ‘Cards’ Dashboards Must Be Highly Consistent and Appropriately Styled

Structuring Product Page Descriptions by ‘Highlights’ Increases User Engagement (Yet 78% of Sites Don’t)

E-Commerce UX: Allow Users to Combine Multiple Filtering Values of the Same Type — an ‘OR’ logic (32% of Sites Don’t)

Offer ‘Delayed Account Creation’ at the Confirmation Step (38% Don’t)

Form Field Usability: Consider Using Localized Input Masks for ‘Phone’ and Other Restricted Inputs (64% Don’t)

5 Common Usability Pitfalls of Custom Designed Drop-Downs (31% Have Issues)

7 Product Page UX Implementations that Make REI Best-in-Class

The Current State of E-Commerce Product Page UX Performance (19 Common Pitfalls)

UX Research: 5 Requirements for the ‘Ratings Distribution Summary’ on the Product Page (65% Get it Wrong)

Allow Users to Purchase Temporarily ‘Out of Stock’ Products by Increasing the Delivery Time (68% Don’t)

Truncating Additional Images in the Gallery Causes 50-80% of Users to Overlook Them (30% Get it Wrong)

Product Page UX: All Products Need at Least One ‘In Scale’ Image (28% Get It Wrong)

E-Commerce Usability: The Main Navigation Should Display Product Categories (18% Don’t)

3 Strategies for Handling Accidental ‘Taps’ on Touch Devices

43% of Sites Have Severe ‘Flickering’ Issues for Their Main Drop-Down Menu

The ‘Credit Card Number’ Field Must Allow and Auto-Format Spaces (80% Don’t)

Usability Testing Accordion-Style Checkouts: 2 UX Pitfalls that 75% of Sites Neglect

The Average Checkout Flow Has 14.88 Form Fields – Twice as Many as Necessary

How Users Perceive Security During the Checkout Flow (Incl. New ‘Trust Seal’ Study 2020)

Usability Testing of Inline Form Validation: 40% Don’t Have It, 20% Get It Wrong

E-Commerce UX: What Information to Display in Product Listings (46% Get it Wrong)

Over-Categorization: Avoid Implementing Product Types as Categories (54% Get it Wrong)

42% of Mobile Homepages Risk Setting Wrong Expectations for Their Users

‘Touch Keyboard’ Implementations Have Improved Just 9% Since 2013 (60% Still Get it Wrong)

Product List Usability: Avoid ‘Quick View’ Overlays

Responsive Upscaling: 11 Ideas for Large-Screen E-Commerce Design

Filtering UI: A Horizontal Toolbar Can Outperform the Traditional Sidebar

Improve Validation Errors with Adaptive Messages

6 Guidelines for Truncation Design

Avoid Inline Scroll Areas (26% Get it Wrong)

Checkout Design: Payment Method Selection

Avoid These 5 Types of E-Commerce Graphics

E-Commerce Sites Need 2 Types of Breadcrumbs (68% Get it Wrong)

6 Mobile Checkout Usability Considerations

Users Continue to Double-Click Online

5 High-Level Mobile Commerce Design Considerations

Mobile Form Usability: Never Use Inline Labels

Mobile Form Usability: Place Labels Above the Field

Which Site Seal do People Trust the Most? (2013/2016 Survey Results)

6 Ways to Get More Out of Your Order Confirmation Page

Accordion Style Checkouts – The Holy Grail of Checkout Usability?

Visually Reinforce Your Credit Card Fields (89% Get it Wrong)

8 Limitations When Designing For Mobile

UX and the Kano model

One Page Checkouts – the Holy Grail of Checkout Usability?

19 Ways to Simplify ‘Sign Up'

Readability: the Optimal Line Length