78 Popular Articles

A collection of all-time reader favorites

Readability: The Optimal Line Length
May 10, 2022
The Current State of Accounts & Self-Service UX: 5 Common Pitfalls & Best Practices
March 18, 2022
Payment Method UX: How to Design the Payment Selector
December 7, 2021
The Current State of Checkout UX - 18 Common Pitfalls & Best Practices
November 8, 2021
Checkout Optimization: 5 Ways to Minimize Form Fields in Checkout
October 19, 2021

Mobile UX Trends: The Current State of Mobile UX (18 Common Pitfalls & Best Practices)
April 7, 2021
Understanding Mobile E-Commerce UX: 5 Overarching Issues
January 26, 2021
Mobile UX: Avoid Using Subpages within the Product Details Page (26% Don’t)
November 2, 2020
Always Use Thumbnails to Represent Additional Product Images (76% of Mobile Sites Don’t)
October 20, 2020
Display “Applied Filters” in an Overview (32% Aren’t Using the Best UX Practices for Filtering)
October 6, 2020

6 Important Aspects of Well-Performing Mobile Product Page Breadcrumbs
September 21, 2020
4 Design Patterns That Violate “Back” Button UX Expectations – 59% of Sites Get It Wrong
July 20, 2020
5 ‘Credit Card Form’ Implementations That Make ‘L.L. Bean’ Best-in-Class
June 30, 2020
3 Pitfalls to Avoid if Implementing “Quick Views”
June 16, 2020
Six ‘COVID-19’ Related E-Commerce UX Improvements to Make
May 5, 2020

Phone Number UX: Always Explain Why the ‘Phone Field’ Is Required
March 16, 2020
Deconstructing E-Commerce Search: The 8 Most Common Query Types
February 25, 2020
Use a Fake ‘Editing’ Flow When Users Try to Update Their Stored Credit Card (84% of Sites Don’t)
February 5, 2020
Product List UX: The Number of Products to Load by Default (52% Get it Wrong)
January 7, 2020
13 Design Patterns for Autocomplete Suggestions (27% Get it Wrong)
November 26, 2019

9 UX Requirements for a User-Friendly Homepage Carousel Design (If You Need One)
April 30, 2019
Self-Service UX: Integrate All Order Tracking Info and Events Within the E-Commerce Site Itself (56% Don’t)
April 2, 2019
Self-Service UX: Distinguish Primary from Secondary Paths in the ‘My Account’ Drop-Down (71% Don’t)
March 20, 2019
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
November 13, 2018
Format the ‘Expiration Date’ Fields Exactly the Same as the Physical Credit Card (90% Get It Wrong)
October 31, 2018

PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
October 17, 2018
E-Commerce Checkouts Need to Mark Both Required Fields and Optional Fields Explicitly (Only 14% Do So)
October 2, 2018
Form Field Usability: Avoid Multi-Column Layouts (13% Make This Form Usability Mistake)
September 18, 2018
Form Usability: Getting ‘Address Line 2’ Right
September 4, 2018
Dashboard Design: Dashboard Cards Must Be Highly Consistent and Appropriately Styled
August 8, 2018

Product Page UX: All Products Need at Least One ‘In Scale’ Image (28% Get It Wrong)
May 30, 2017
E-Commerce Usability: The Main Navigation Should Display Product Categories (18% Don’t)
April 18, 2017
3 Strategies for Handling Accidental ‘Taps’ on Touch Devices
March 28, 2017
43% of Sites Have Severe ‘Flickering’ Issues for Their Main Drop-Down Menu
March 14, 2017
The ‘Credit Card Number’ Field Must Allow and Auto-Format Spaces (80% Don’t)
January 11, 2017

Usability Testing Accordion-Style Checkouts: 2 Accordion UX Pitfalls that 75% of Sites Neglect
November 29, 2016
How Users Perceive Security During the Checkout Flow (Incl. New ‘Trust Seal’ Study 2022)
October 5, 2016
Usability Testing of Inline Form Validation: 40% Don’t Have It, 20% Get It Wrong
September 27, 2016
Reasons for Cart Abandonment – Why 68% of Users Abandon Their Cart (2022 data)
September 21, 2016
Product Listing UX: What Information to Display in Product Listings (46% Get it Wrong)
May 10, 2016

Over-Categorization: Avoid Implementing Product Types as Categories (54% Get It Wrong)
March 22, 2016
42% of Mobile Homepages Risk Setting Wrong Expectations for Their Users
February 17, 2016
‘Touch Keyboard’ Implementations Have Improved Just 9% Since 2013 (60% Still Get it Wrong)
December 15, 2015
Product List Usability: Avoid ‘Quick View’ Overlays
September 1, 2015
Responsive Upscaling: 11 Ideas for Large-Screen E-Commerce Design
August 18, 2015

Filter UI Design: A Horizontal Toolbar Can Outperform the Traditional Sidebar
May 5, 2015
Improve Validation Errors with Adaptive Messages
February 10, 2015
6 Guidelines for Truncation Design
May 21, 2014
Avoid Inline Scroll Areas (26% Get it Wrong)
May 6, 2014
Avoid These 5 Types of E-Commerce Graphics
March 4, 2014

E-Commerce Sites Need 2 Types of Breadcrumbs (68% Get it Wrong)
December 10, 2013
6 Mobile Checkout Usability Considerations
October 1, 2013
Users Continue to Double-Click Online
July 25, 2013
Mobile Form Usability: Never Use Inline Labels
June 4, 2013
Field Label UX: Place Labels Above the Field
March 19, 2013

Which Site Seal do People Trust the Most? (2013/2016 Survey Results)
January 22, 2013
6 Ways to Get More Out of Your Order Confirmation Page
December 4, 2012
Accordion Style Checkouts – The Holy Grail of Checkout Usability?
September 18, 2012
Visually Reinforce Your Credit Card Fields (89% Get it Wrong)
August 21, 2012
8 Limitations When Designing For Mobile
March 21, 2012

UX and the Kano model
February 7, 2012
One Page Checkouts – the Holy Grail of Checkout Usability?
April 26, 2011
19 Ways to Simplify ‘Sign Up’
January 31, 2011

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