“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com

Mobile UX Trends 2026: 10 Best Practices

Avoid Using “Horizontal Tabs” for the Main Product Page Sections (29% Don’t)

Always Signpost Hidden Thumbnails in Image Galleries

Use a Fake “Editing” Flow When Updating Credit Card Details (78% Don’t)

AI Heuristic UX Evaluations with a 95% Accuracy Rate (Human-Level Accuracy)

Always Provide 6 Key Order-Tracking Details on the Ecommerce Site

Mobile App UX Trends: The Current State of Ecommerce App UX (11 Common Pitfalls & Best Practices)

Product Page UX 2026: 10 Pitfalls and Best Practices

Checkout UX 2025: 10 Pitfalls and Best Practices

Ecommerce Gifting UX: 4 Ways to Provide a Superior Gifting UI and Flow

Homepage and Category Navigation UX 2025: 67% of Mobile Sites Have Mediocre-to-Poor Performance

10 Cyber Monday UX Best Practices

Product List UX 2025: 8 Common Pitfalls & Best Practices (80% Have Serious Issues)

Accounts & Self-Service UX 2025: 5 Common Pitfalls & Best Practices

Video Games UX Benchmark: 2,500+ Performance Scores and 1,800+ Best Practice Examples

Phone Number UX: Always Explain Why the “Phone Field” Is Required (39% Don’t)

4 “Online Grocery” Ecommerce UX Best Practices

5 UX Best Practices for Travel Accommodation and Tours and Experiences Sites

The ‘Credit Card Number’ Field Must Allow and Auto-Format Spaces (80% Don’t)

Checkout UX: Avoid “Apply” Buttons for Most Fields (22% of Sites Don’t)

5 Best Practices for Communicating Sustainability in Ecommerce

Ecommerce Homepage UX: Can Users Infer the Breadth of Your Product Catalog?

10 UX Requirements to Follow for a User-Friendly Homepage Carousel Design

Horizontal Filtering Toolbars: 2 Reasons to Be Cautious

Desktop UX Trends: 10 Common Pitfalls & Best Practices

5 UX Best Practices for Apparel E-Commerce (90% Get One or More Wrong)

Reasons for Cart Abandonment – Why 70% of Users Abandon Their Cart (2026 data)

Drop-Down Usability: When You Should (and Shouldn’t) Use Them

Always Provide 3 or More Product Thumbnails in Product Lists and Search Results

Checkout Optimization: 5 Ways to Minimize Form Fields in Checkout

Always Allow Users to Combine Multiple Filtering Values of the Same Type — an ‘OR’ Logic (15% of Sites Don’t)

Usability Testing of Inline Form Validation: 31% Don’t Have It, 4% Get It Wrong

Improve Validation Errors with Adaptive Messages (98% Don’t)

6 Ways to Get More Out of Your Order Confirmation Page

Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)

Testing ChatGPT-4 for ‘UX Audits’ Shows an 80% Error Rate & 14–26% Discoverability Rate

Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)

Always Collapse Completed Accordion Checkout Steps into Summaries

Save Account Creation for the Confirmation Step (42% Don’t)

Payment Method UX: Designing Payment Selection

2 Key Design Principles for Product Listing Information (64% Get at Least 1 Wrong)

Make All Color Swatches Available in Mobile List Items for Visually Driven Product Types (57% Don’t)

Product Listing UX: What Information to Display in Product Listings (50% Get It Wrong)

Provide a Hover Delay of 300–500 MS for Hover-Based Drop-Down Menus (60% Don’t)

Make Product Categories the Top-Level Navigation Items on Mobile Sites (33% Don’t)

Overcategorization of the Product Catalog Can Lead to Abandonment (Yet 75% Get It Wrong)

4 Ways to Optimize the Comparison Feature for Scanning

Form Usability: Getting ‘Address Line 2’ Right

Provide “Quick Views” for Visually Driven Products (50% Don’t)

9 UX Best Practice Design Patterns for Autocomplete Suggestions (Only 19% Get Everything Right)

Readability: The Optimal Line Length

94% of the Largest E-Commerce Sites Are Not Accessibility Compliant

Understanding Mobile E-Commerce UX: 5 Overarching Issues

Mobile UX: Avoid Using Subpages within the Product Details Page (26% Don’t)

Always Use Thumbnails to Represent Additional Product Images (76% of Mobile Sites Don’t)

6 Important Aspects of Well-Performing Mobile Product Page Breadcrumbs

4 Design Patterns That Violate “Back” Button UX Expectations – 59% of Sites Get It Wrong

5 ‘Credit Card Form’ Implementations That Make ‘L.L. Bean’ Best-in-Class

Six ‘COVID-19’ Related E-Commerce UX Improvements to Make

Product List UX: The Number of Products to Load by Default (52% Get it Wrong)

Mobile E-Commerce UX: Deemphasize ‘Install App’ Ads or Avoid Them Entirely

5 ‘Order Review’ UX Implementations That Make Office Depot Best-in-Class

Checkout Optimization: From 16 Form Fields to 8 Fields (keynote presentation)

The ‘Order Returns’ Experience is Critical for Customer Retention — Yet 54% of Sites Have a Returns Interface with Substantial UX Issues

Self-Service UX: Distinguish Primary from Secondary Paths in the ‘My Account’ Drop-Down (71% Don’t)

E-Commerce Checkouts Need to Mark Both Required Fields and Optional Fields Explicitly (Only 14% Do So)

Dashboard Design: Dashboard Cards Must Be Highly Consistent and Appropriately Styled

Structuring Product Page Descriptions by ‘Highlights’ Increases User Engagement (Yet 78% of Sites Don’t)

Consider Using Localized Input Masks for ‘Phone’ and Other Restricted Inputs (64% Aren’t Taking Advantage of Input Masking)

5 Common Usability Pitfalls of Custom Designed Drop-Downs (31% Have Drop-Down UI Issues)

7 Product Page UX Implementations that Make REI Best-in-Class

Ratings Design UX Research: 5 Requirements for the ‘Ratings Distribution Summary’ (65% of Sites Get it Wrong)

Allow Users to Purchase Temporarily ‘Out of Stock’ Products by Increasing the Delivery Time (68% Don’t)

Product Page UX: All Products Need at Least One ‘In Scale’ Image (28% Get It Wrong)

3 Strategies for Handling Accidental ‘Taps’ on Touch Devices

How Users Perceive Security During the Checkout Flow (Incl. New ‘Trust Seal’ Study 2023)

42% of Mobile Homepages Risk Setting Wrong Expectations for Their Users

‘Touch Keyboard’ Implementations Have Improved Just 9% Since 2013 (60% Still Get it Wrong)

Responsive Upscaling: 11 Ideas for Large-Screen E-Commerce Design

6 Guidelines for Truncation Design

Avoid Inline Scroll Areas (26% Get it Wrong)

Avoid These 5 Types of E-Commerce Graphics

E-Commerce Sites Need 2 Types of Breadcrumbs (68% Get it Wrong)

Mobile Form Usability: Never Use Inline Labels

Field Label UX: Place Labels Above the Field

Accordion Style Checkouts – The Holy Grail of Checkout Usability?

Visually Reinforce Your Credit Card Fields (89% Get it Wrong)

UX and the Kano model

One Page Checkouts – the Holy Grail of Checkout Usability?
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"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials