76 Popular Articles

A collection of all-time reader favorites

Save Account Creation for the Confirmation Step (42% Don’t)
September 19, 2023
Payment Method UX: Designing Payment Selection
September 5, 2023
Product Listing UX: What Information to Display in Product Listings (50% Get It Wrong)
May 30, 2023
Provide a Hover Delay of 300–500 MS for Hover-Based Drop-Down Menus (60% Don’t)
January 31, 2023
Make Product Categories the Top-Level Navigation Items on Mobile Sites (33% Don’t)
January 24, 2023
Overcategorization of the Product Catalog Can Lead to Abandonment (Yet 75% Get It Wrong)
January 3, 2023
4 Ways to Optimize the Comparison Feature for Scanning
October 19, 2022
Form Usability: Getting ‘Address Line 2’ Right
October 4, 2022
The Current State of E-Commerce Product Page UX Performance (15 Best Practices)
September 13, 2022
Provide “Quick Views” for Visually Driven Products (50% Don’t)
August 9, 2022
9 UX Best Practice Design Patterns for Autocomplete Suggestions (Only 19% Get Everything Right)
August 2, 2022
Deconstructing E-Commerce Search UX: The 8 Most Common Search Query Types (42% of Sites Have Issues)
July 14, 2022
Mobile UX Trends: The Current State of Mobile UX (15 Common Pitfalls & Best Practices)
June 7, 2022
Readability: The Optimal Line Length
May 10, 2022
The Current State of Accounts & Self-Service UX: 5 Common Pitfalls & Best Practices
March 18, 2022
The Current State of Checkout UX - 18 Common Pitfalls & Best Practices
November 8, 2021
Checkout Optimization: 5 Ways to Minimize Form Fields in Checkout
October 19, 2021
Understanding Mobile E-Commerce UX: 5 Overarching Issues
January 26, 2021
Mobile UX: Avoid Using Subpages within the Product Details Page (26% Don’t)
November 2, 2020
Always Use Thumbnails to Represent Additional Product Images (76% of Mobile Sites Don’t)
October 20, 2020
Display “Applied Filters” in an Overview (32% Aren’t Using the Best UX Practices for Filtering)
October 6, 2020
6 Important Aspects of Well-Performing Mobile Product Page Breadcrumbs
September 21, 2020
4 Design Patterns That Violate “Back” Button UX Expectations – 59% of Sites Get It Wrong
July 20, 2020
5 ‘Credit Card Form’ Implementations That Make ‘L.L. Bean’ Best-in-Class
June 30, 2020
Six ‘COVID-19’ Related E-Commerce UX Improvements to Make
May 5, 2020
Phone Number UX: Always Explain Why the ‘Phone Field’ Is Required
March 16, 2020
Use a Fake ‘Editing’ Flow When Users Try to Update Their Stored Credit Card (84% of Sites Don’t)
February 5, 2020
Product List UX: The Number of Products to Load by Default (52% Get it Wrong)
January 7, 2020
Mobile E-Commerce UX: Deemphasize ‘Install App’ Ads or Avoid Them Entirely
August 20, 2019
5 ‘Order Review’ UX Implementations That Make Office Depot Best-in-Class
July 15, 2019
Checkout Optimization: From 16 Form Fields to 8 Fields (keynote presentation)
June 21, 2019
The ‘Order Returns’ Experience is Critical for Customer Retention — Yet 54% of Sites Have a Returns Interface with Substantial UX Issues
June 3, 2019
9 UX Requirements for a User-Friendly Homepage Carousel Design (If You Need One)
April 30, 2019
Self-Service UX: Integrate All Order Tracking Info and Events Within the E-Commerce Site Itself (56% Don’t)
April 2, 2019
Self-Service UX: Distinguish Primary from Secondary Paths in the ‘My Account’ Drop-Down (71% Don’t)
March 20, 2019
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
November 13, 2018
Format the ‘Expiration Date’ Fields Exactly the Same as the Physical Credit Card (90% Get It Wrong)
October 31, 2018
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
October 17, 2018
E-Commerce Checkouts Need to Mark Both Required Fields and Optional Fields Explicitly (Only 14% Do So)
October 2, 2018
Form Field Usability: Avoid Multi-Column Layouts (13% Make This Form Usability Mistake)
September 18, 2018
Dashboard Design: Dashboard Cards Must Be Highly Consistent and Appropriately Styled
August 8, 2018
Structuring Product Page Descriptions by ‘Highlights’ Increases User Engagement (Yet 78% of Sites Don’t)
April 24, 2018
E-Commerce Filter UX: Allow Users to Combine Multiple Filtering Values of the Same Type — an ‘OR’ logic (32% of Sites Don’t)
April 10, 2018
Consider Using Localized Input Masks for ‘Phone’ and Other Restricted Inputs (64% Aren’t Taking Advantage of Input Masking)
November 28, 2017
5 Common Usability Pitfalls of Custom Designed Drop-Downs (31% Have Drop-Down UI Issues)
November 14, 2017
7 Product Page UX Implementations that Make REI Best-in-Class
October 18, 2017
Ratings Design UX Research: 5 Requirements for the ‘Ratings Distribution Summary’ (65% of Sites Get it Wrong)
August 8, 2017
Allow Users to Purchase Temporarily ‘Out of Stock’ Products by Increasing the Delivery Time (68% Don’t)
July 18, 2017
Truncating Additional Images in the Gallery Causes 50-80% of Users to Overlook Them (30% Get it Wrong)
June 6, 2017
Product Page UX: All Products Need at Least One ‘In Scale’ Image (28% Get It Wrong)
May 30, 2017
3 Strategies for Handling Accidental ‘Taps’ on Touch Devices
March 28, 2017
The ‘Credit Card Number’ Field Must Allow and Auto-Format Spaces (80% Don’t)
January 11, 2017
Usability Testing Accordion-Style Checkouts: 2 Accordion UX Pitfalls that 75% of Sites Neglect
November 29, 2016
How Users Perceive Security During the Checkout Flow (Incl. New ‘Trust Seal’ Study 2023)
October 5, 2016
Usability Testing of Inline Form Validation: 40% Don’t Have It, 20% Get It Wrong
September 27, 2016
Reasons for Cart Abandonment – Why 68% of Users Abandon Their Cart (2023 data)
September 21, 2016
42% of Mobile Homepages Risk Setting Wrong Expectations for Their Users
February 17, 2016
‘Touch Keyboard’ Implementations Have Improved Just 9% Since 2013 (60% Still Get it Wrong)
December 15, 2015
Responsive Upscaling: 11 Ideas for Large-Screen E-Commerce Design
August 18, 2015
Filter UI Design: A Horizontal Toolbar Can Outperform the Traditional Sidebar
May 5, 2015
Improve Validation Errors with Adaptive Messages
February 10, 2015
6 Guidelines for Truncation Design
May 21, 2014
Avoid Inline Scroll Areas (26% Get it Wrong)
May 6, 2014
Avoid These 5 Types of E-Commerce Graphics
March 4, 2014
E-Commerce Sites Need 2 Types of Breadcrumbs (68% Get it Wrong)
December 10, 2013
6 Mobile Checkout Usability Considerations
October 1, 2013
Users Continue to Double-Click Online
July 25, 2013
Mobile Form Usability: Never Use Inline Labels
June 4, 2013
Field Label UX: Place Labels Above the Field
March 19, 2013
6 Ways to Get More Out of Your Order Confirmation Page
December 4, 2012
Accordion Style Checkouts – The Holy Grail of Checkout Usability?
September 18, 2012
Visually Reinforce Your Credit Card Fields (89% Get it Wrong)
August 21, 2012
8 Limitations When Designing For Mobile
March 21, 2012
UX and the Kano model
February 7, 2012
One Page Checkouts – the Holy Grail of Checkout Usability?
April 26, 2011
19 Ways to Simplify ‘Sign Up’
January 31, 2011

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