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UX Best Practice Guidelines
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UX Design Examples
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Figma Plugin
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35+ ecommerce industries covered
UX Audit Industries
35+ ecommerce industries covered
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
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Research Focus
Industries
B2C Retail:
Direct-to-Consumer,
Luxury Goods,
Apparel & Accessories,
Footwear,
Jewelry & Watches,
Eyewear,
Home & Hardware,
Electronics & Office,
Mass Merchant,
Furniture & Home Decor,
Health & Beauty,
Sports Gear & Equipment,
Vitamins & Supplements,
Automotive Parts,
Toys, Crafts & Hobbies,
Merchandise & Print-to-Order,
Pet Food & Care,
Video Games,
Educational Reading & Books,
Event Ticketing
Subscriptions & Services:
Digital Subscriptions & SaaS,
Telco,
ISP,
Insurance,
Online Learning
Travel & Accommodation:
Travel Accommodations,
Travel Tours & Experience Booking,
Flight Booking & Airlines
B2B:
Electronic Components & Machinery,
Medical & Pharma,
B2B Ecommerce,
Digital Subscriptions & SaaS,
Merchandise & Print-to-Order
Food & Consumables:
Online Grocery,
Food Delivery & Takeout,
Beverages,
E-cigarette & Vaping,
Meal Kits,
Consumables Subscriptions,
Vitamins & Supplements
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Homepage & Category
Homepage & Category
On-Site Search
On-Site Search
Accessibility
Accessibility
Product List
Product List
Product Page
Product Page
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Cart & Checkout
Accounts & Self-Service
Accounts & Self-Service
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Mobile Web
Mobile App
Mobile App
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Will Close, Director of A/B testing at Nike.com
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UX Research Articles
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Knowledge Hub
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UX Blog

Learn UX basics, the latest Baymard news, and discover UX/UI best practices across ecommerce and more, all grounded in thousands of hours of usability testing.

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Articles (1)

Oct 18, 2021

16 Actionable Ecommerce Conversion Rate Optimization Tips

Conversion rate optimization (CRO) is the process of improving your ecommerce conversion rate by making small, incremental improvements.

UX BasicsConversion OptimizationCheckout FlowAccount & LoginForms & ValidationTrust & SecurityProduct Page UXNavigation & SearchHomepage & Category

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