Jun 18, 2026
What is a Banner UI Element? Definition & Design Usage
Banners are one of the most widely used components in UI design, but one of the most frequently misapplied. Here’s how to use them correctly.
UX Blog
Learn UX basics, the latest Baymard news, and discover UX/UI best practices across ecommerce and more, all grounded in thousands of hours of usability testing.
Articles (9)
May 15, 2026
Page Control UI: Definition, Features, & Design Styles
Learn what page control UI is, explore dot styles and design variants, and discover research-backed best practices for carousels and image galleries.
Apr 17, 2026
Ecommerce Category Pages: Definition, Usage, & Design Tips
Improve the user experience on your ecommerce category pages. Learn how to use subcategory tiles, clear navigation, and imagery to guide shoppers.
Apr 17, 2026
What Is an Ecommerce Filter? UI Best Practices
Ecommerce filters explained. Types, UI best practices, and real-world design examples. Improve your product filtering experience.
Dec 16, 2021
Form Design: 6 Best Practices for Better Ecommerce UI
Form design has a critical impact on ecommerce UX, particularly when it comes to the checkout UI. Here are six research-backed ways to design better forms.
Dec 15, 2021
Button Design: Best Practices for Optimal UI Buttons
Website button design plays an important role in a UI. For ecommerce sites, changes to button styling and placement can improve the entire checkout flow.
Dec 9, 2021
35 Data-Driven Ecommerce Best Practices
These specific guidelines are sourced directly from Baymard Institute’s 71,000+ hours of large-scale UX research that go beyond UX basics.
Nov 30, 2021
18 UX Design Examples: Inspiration for Improving User Experience
We’ve compiled a list of design examples — selected from Baymard's case studies — that you can use as inspiration for improving the user experience on your site.
Sep 30, 2021
UI vs. UX: Fundamentals of User Design
In this article, we discuss the difference between UI and UX design, and talk about how they fit together during the product design and development process.
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