UX Blog

Learn UX basics, the latest Baymard news, and discover UX/UI best practices across ecommerce and more, all grounded in thousands of hours of usability testing.

Articles (5)

Dec 9, 2021

35 Data-Driven Ecommerce Best Practices

These specific guidelines are sourced directly from Baymard Institute’s 71,000+ hours of large-scale UX research that go beyond UX basics.

UX BasicsEcommerce UXResearch InsightsUI ElementsHomepage & CategoryNavigation & SearchPerformanceProduct Page UXTrust & Security

Nov 30, 2021

18 UX Design Examples: Inspiration for Improving User Experience

We’ve compiled a list of design examples — selected from Baymard's case studies — that you can use as inspiration for improving the user experience on your site.

UX BasicsDesign SystemsEcommerce UXAccessibilityUI ElementsMobile UXHomepage & CategoryProduct Page UXPerformance

Nov 10, 2021

Website Usability Best Practices (Backed By Research)

Website usability is a term we use to describe the ease of use of a site. It’s another way of saying “How user-friendly is this site?”

UX BasicsAccessibilityDesign SystemsPerformanceHomepage & CategoryProduct Page UXNavigation & Search

Nov 1, 2021

The Best Practices and Key Principles of UX Design

In this article, we’ve put together the top UX design best practices you can use to optimize your ecommerce site website or app, selected by Baymard’s team of user experience experts.

UX BasicsDesign SystemsConversion OptimizationEcommerce UXPerformanceCheckout FlowHomepage & CategoryNavigation & SearchMobile UX

Oct 18, 2021

16 Actionable Ecommerce Conversion Rate Optimization Tips

Conversion rate optimization (CRO) is the process of improving your ecommerce conversion rate by making small, incremental improvements.

UX BasicsConversion OptimizationCheckout FlowAccount & LoginForms & ValidationTrust & SecurityProduct Page UXNavigation & SearchHomepage & Category

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