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Learn UX basics, the latest Baymard news, and discover UX/UI best practices across ecommerce and more, all grounded in thousands of hours of usability testing.

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Articles (8)

Product listing page screenshots from Everlane's desktop website showing women's dresses, and Walmart's mobile website showing laptops

Aug 20, 2026

Product Listing Page (PLP) UX: Definition & Ecommerce Best Practices

Optimizing your product listing pages (PLP) is vital. Learn 5 ecommerce best practices to improve navigation, filtering, and scannability.

UX BasicsEcommerce UXNavigation & Search

Ecommerce category pages on Northern Tool (desktop) and Nordstrom (mobile)

Apr 17, 2026

Ecommerce Category Pages: Definition, Usage, & Design Tips

Improve the user experience on your ecommerce category pages. Learn how to use subcategory tiles, clear navigation, and imagery to guide shoppers.

UX BasicsUI ElementsNavigation & Search

Ecommerce filters on a desktop and mobile site

Apr 17, 2026

What Is an Ecommerce Filter? UI Best Practices

Ecommerce filters explained. Types, UI best practices, and real-world design examples. Improve your product filtering experience.

UX BasicsUI ElementsNavigation & Search

Screenshot of Best Buy's homepage showing iPad banner and links to various categories

Mar 9, 2022

Findability and Discoverability: 6 UX Tips for Ecommerce

Research-backed ways to improve findability and discoverability on your ecommerce site and help users find more products they want to buy.

UX BasicsEcommerce UXNavigation & Search

Dec 9, 2021

35 Data-Driven Ecommerce Best Practices

These specific guidelines are sourced directly from Baymard Institute’s 71,000+ hours of large-scale UX research that go beyond UX basics.

UX BasicsEcommerce UXResearch InsightsUI ElementsHomepage & CategoryNavigation & SearchPerformanceProduct Page UXTrust & Security

Nov 10, 2021

Website Usability Best Practices (Backed By Research)

Website usability is a term we use to describe the ease of use of a site. It’s another way of saying “How user-friendly is this site?”

UX BasicsAccessibilityDesign SystemsPerformanceHomepage & CategoryProduct Page UXNavigation & Search

Nov 1, 2021

The Best Practices and Key Principles of UX Design

In this article, we’ve put together the top UX design best practices you can use to optimize your ecommerce site website or app, selected by Baymard’s team of user experience experts.

UX BasicsDesign SystemsConversion OptimizationEcommerce UXPerformanceCheckout FlowHomepage & CategoryNavigation & SearchMobile UX