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7 design examples manually annotated by Baymard researchers

Wayfair (2020)

3 adhered 1 violated

Amazon (2020)

3 adhered 2 violated

Nike (2020)

3 adhered 3 violated

Sephora (2020)

1 adhered 1 violated

Wayfair (2020)

0 adhered 0 violated

Amazon (2020)

0 adhered 1 violated

IKEA (2020)

0 adhered 0 violated