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Articles (9)

Jun 18, 2026

What is a Banner UI Element? Definition & Design Usage

Banners are one of the most widely used components in UI design, but one of the most frequently misapplied. Here’s how to use them correctly.

UX BasicsUI Elements
Desktop and mobile ecommerce website homepages showing carousels with page control dots

May 15, 2026

Page Control UI: Definition, Features, & Design Styles

Learn what page control UI is, explore dot styles and design variants, and discover research-backed best practices for carousels and image galleries.

UX BasicsUI Elements
Ecommerce category pages on Northern Tool (desktop) and Nordstrom (mobile)

Apr 17, 2026

Ecommerce Category Pages: Definition, Usage, & Design Tips

Improve the user experience on your ecommerce category pages. Learn how to use subcategory tiles, clear navigation, and imagery to guide shoppers.

UX BasicsUI ElementsNavigation & Search
Ecommerce filters on a desktop and mobile site

Apr 17, 2026

What Is an Ecommerce Filter? UI Best Practices

Ecommerce filters explained. Types, UI best practices, and real-world design examples. Improve your product filtering experience.

UX BasicsUI ElementsNavigation & Search

Dec 16, 2021

Form Design: 6 Best Practices for Better Ecommerce UI

Form design has a critical impact on ecommerce UX, particularly when it comes to the checkout UI. Here are six research-backed ways to design better forms.

UX BasicsForms & ValidationUI Elements

Dec 15, 2021

Button Design: Best Practices for Optimal UI Buttons

Website button design plays an important role in a UI. For ecommerce sites, changes to button styling and placement can improve the entire checkout flow.

UX BasicsConversion OptimizationUI ElementsForms & Validation

Dec 9, 2021

35 Data-Driven Ecommerce Best Practices

These specific guidelines are sourced directly from Baymard Institute’s 71,000+ hours of large-scale UX research that go beyond UX basics.

UX BasicsEcommerce UXResearch InsightsUI ElementsHomepage & CategoryNavigation & SearchPerformanceProduct Page UXTrust & Security

Nov 30, 2021

18 UX Design Examples: Inspiration for Improving User Experience

We’ve compiled a list of design examples — selected from Baymard's case studies — that you can use as inspiration for improving the user experience on your site.

UX BasicsDesign SystemsEcommerce UXAccessibilityUI ElementsMobile UXHomepage & CategoryProduct Page UXPerformance

Sep 30, 2021

UI vs. UX: Fundamentals of User Design

In this article, we discuss the difference between UI and UX design, and talk about how they fit together during the product design and development process.

UX BasicsDesign SystemsUI ElementsPerformance

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