E-Commerce UX Research Articles

The below 300+ e-commerce UX articles are all based on Baymard’s 78,000+ hours of UX research. The articles represent just 5% of Baymard’s Premium research catalog. Join 30,000+ UX professionals and get a new article every 2nd week by email.

94% of the Largest E-Commerce Sites Are Not Accessibility Compliant

94% of the 33 top-grossing e-commerce sites we benchmarked have accessibility compliance issues with 4 of the most basic accessibility criteria like links, images, and form fields (WCAG 2.1 AA).

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Readability: The Optimal Line Length
May 10, 2022
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Baymard Update: New UX Benchmark for Takeout & Food Delivery Mobile Sites and Mobile Apps
May 3, 2022
Baymard Update: New UX Benchmark for Travel Accommodations Websites (OTAs, Hotels, Vacation Rentals)
April 22, 2022
Consumables Subscription Services Site UX: Avoid This Major CTA Pitfall
April 19, 2022
3 UX Best Practices for Consumables Subscription Services Websites — Based on 1,200+ Hours of UX Testing
April 12, 2022

Checkout Optimization: 5 Ways to Minimize Form Fields in Checkout

Our latest usability research reveals that 26% of users have abandoned an order due to a "too complicated checkout flow" – yet we also find that most sites can reduce the number of form fields by 20-60%.

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Grocery and Food Delivery Site UX: Allow Users to Add “Past Purchases” to the Cart from the Homepage
April 5, 2022
3 High-Level UX Takeaways from 1100+ Hours of Testing Leading Food Delivery and Takeout Sites
March 29, 2022
The Current State of Accounts & Self-Service UX: 5 Common Pitfalls & Best Practices
March 18, 2022
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Use a 3-Level Information Hierarchy for the “How It Works” Page for Consumables Subscription-Service Sites
March 8, 2022
3 High-Level UX Takeaways from 950+ Hours of Testing Leading Meal Kits Sites
March 1, 2022

The Current State of Homepage UX – 8 Common Pitfalls & Best Practices

Our latest Homepage UX benchmark reveals that even given the generally decent performance of e-commerce sites, there’s still room for improvements. Here are 8 common Homepage UX pitfalls & best practices.

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