E-Commerce UX Research Articles
Search autocomplete features are provided at 80% of e-commerce sites, yet only 19% achieve the highest performance. See our latest large-scale test findings for on-site search.
- The Current State of E-Commerce Product Page UX Performance (15 Best Practices)September 13, 2022Popular
- DTC UX: Avoid Intermediary Category PagesAugust 23, 2022
Homepage carousels are now only used by 28% of e-commerce sites. Our testing shows that a carousel can perform ok with users, but must carousels don’t. We’ve also found a vastly simpler alternative that performs as well.
- Provide “Quick Views” for Visually Driven Products (50% Don’t)August 9, 2022Popular
Our large-scale usability testing reveals that users expect the "Back" button to take them back to what they perceive to be their previous page, which often differs from site behavior.
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