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10 design examples manually annotated by Baymard researchers

Staples (2020)

8 adhered 1 violated

Wayfair (2020)

7 adhered 2 violated

Walmart (2020)

7 adhered 2 violated

Macy's (2020)

6 adhered 3 violated

IKEA (2020)

6 adhered 3 violated

Amazon (2020)

5 adhered 4 violated

Sephora (2020)

5 adhered 4 violated

B&H Photo (2020)

5 adhered 4 violated

ASOS (2020)

4 adhered 5 violated

Nike (2020)

3 adhered 6 violated