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10 design examples manually annotated by Baymard researchers

Sephora (2020)

28 adhered 15 violated

Wayfair (2020)

25 adhered 14 violated

Amazon (2020)

25 adhered 16 violated

Walmart (2020)

24 adhered 15 violated

Macy's (2020)

20 adhered 17 violated

B&H Photo (2020)

20 adhered 17 violated

IKEA (2020)

18 adhered 17 violated

ASOS (2020)

15 adhered 13 violated

Staples (2020)

14 adhered 20 violated

Nike (2020)

14 adhered 13 violated