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Wayfair’s Product List UX

This is a usability benchmark of the product list, filtering and sorting experience of Wayfair and 49 other sites. The overall performance of Wayfair is acceptable. For instance, Wayfair's product listings have state of the art Applying & Applied Filters and Available Filters yet suffer from broken Hover & Hit Areas and What Information to Include.

Rank: #5 of 50

Usability Score: 551

URL: wayfair.com

Reviewed by: Thomas Grønne

Poor
Acceptable
Good

Overall Product List UX Performance

93 Guidelines · Score: 551

List Layout

6 Guidelines · Score: 71.4

Guideline #1: Not Applicable · Score: 0.0
Guideline #2: Adhered High · Score: 31.7
Guideline #3: Adhered Low · Score: 13.2
Guideline #4: Adhered High · Score: 26.5
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Not Applicable · Score: 0.0
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Loading Products

5 Guidelines · Score: -31.7

“Broken” Performance
Guideline #7: Violated High · Score: -31.7
Guideline #8: Adhered High · Score: 31.7
Guideline #9: Violated High · Score: -15.9
Guideline #10: Violated Low · Score: -15.9
Guideline #11: Not Applicable · Score: 0.0
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What Information to Include

8 Guidelines · Score: -31.7

“Broken” Performance
Guideline #12: Violated Low · Score: -21.2
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Violated High · Score: -37.0
Guideline #15: Violated High · Score: -31.7
Guideline #16: Adhered High · Score: 31.7
Guideline #17: Adhered High · Score: 26.5
Guideline #18: Not Applicable · Score: 0.0
Guideline #19: Not Applicable · Score: 0.0
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User Interface

5 Guidelines · Score: 39.7

Guideline #20: Violated High · Score: -37.0
Guideline #21: Adhered High · Score: 37.0
Guideline #22: Adhered High · Score: 26.5
Guideline #23: Violated Low · Score: -13.2
Guideline #24: Adhered High · Score: 26.5
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Product Thumbnails

8 Guidelines · Score: 58.2

Guideline #25: Adhered High · Score: 37.0
Guideline #26: Violated High · Score: -37.0
Guideline #27: Not Applicable · Score: 0.0
Guideline #28: Violated Low · Score: -13.2
Guideline #29: Adhered Low · Score: 13.2
Guideline #30: Adhered High · Score: 15.9
Guideline #31: Issue Resolved · Score: 21.2
Guideline #32: Adhered High · Score: 21.2
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Hover & Hit Areas

5 Guidelines · Score: -68.8

“Broken” Performance
Guideline #33: Violated High · Score: -26.5
Guideline #34: Violated High · Score: -26.5
Guideline #35: Violated High · Score: -31.7
Guideline #36: Adhered High · Score: 15.9
Guideline #37: Not Applicable · Score: 0.0
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Personalization

5 Guidelines · Score: 5.3

Guideline #38: Not Applicable · Score: 0.0
Guideline #39: Adhered High · Score: 26.5
Guideline #40: Not Applicable · Score: 0.0
Guideline #41: Not Applicable · Score: 0.0
Guideline #42: Violated High · Score: -21.2
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Available Filters

10 Guidelines · Score: 227.5

“State of the Art” Performance
Guideline #43: Adhered High · Score: 42.3
Guideline #44: Adhered High · Score: 37.0
Guideline #45: Adhered High · Score: 37.0
Guideline #46: Not Applicable · Score: 0.0
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Not Applicable · Score: 0.0
Guideline #49: Adhered High · Score: 31.7
Guideline #50: Adhered High · Score: 26.5
Guideline #51: Adhered High · Score: 26.5
Guideline #52: Adhered High · Score: 26.5
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Scope & Logic

10 Guidelines · Score: 71.4

“State of the Art” Performance
Guideline #53: Violated High · Score: -37.0
Guideline #54: Adhered High · Score: 37.0
Guideline #55: Adhered Low · Score: 18.5
Guideline #56: Not Applicable · Score: 0.0
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Adhered High · Score: 21.2
Guideline #59: Not Applicable · Score: 0.0
Guideline #60: Adhered High · Score: 10.6
Guideline #61: Adhered High · Score: 10.6
Guideline #62: Adhered High · Score: 10.6
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Interface & Layout

11 Guidelines · Score: 39.7

Guideline #63: Not Applicable · Score: 0.0
Guideline #64: Adhered High · Score: 31.7
Guideline #65: Violated High · Score: -37.0
Guideline #66: Adhered Low · Score: 13.2
Guideline #67: Adhered High · Score: 26.5
Guideline #68: Neutral · Score: 0.0
Guideline #69: Adhered Low · Score: 13.2
Guideline #70: Not Applicable · Score: 0.0
Guideline #71: Neutral · Score: 0.0
Guideline #72: Not Applicable · Score: 0.0
Guideline #73: Violated Low · Score: -7.9
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Applying & Applied Filters

4 Guidelines · Score: 105.8

“State of the Art” Performance
Guideline #74: Adhered High · Score: 26.5
Guideline #75: Adhered High · Score: 26.5
Guideline #76: Adhered High · Score: 26.5
Guideline #77: Adhered High · Score: 26.5
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Sorting

11 Guidelines · Score: 42.3

Guideline #78: Adhered High · Score: 42.3
Guideline #79: Violated High · Score: -37.0
Guideline #80: Adhered High · Score: 21.2
Guideline #81: Adhered High · Score: 26.5
Guideline #82: Adhered High · Score: 26.5
Guideline #83: Violated High · Score: -26.5
Guideline #84: Adhered High · Score: 26.5
Guideline #85: Violated High · Score: -21.2
Guideline #86: Violated High · Score: -15.9
Guideline #87: Not Applicable · Score: 0.0
Guideline #88: Not Applicable · Score: 0.0
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Comparison Tool

5 Guidelines · Score: 21.2

Guideline #89: Issue Resolved · Score: 37.0
Guideline #90: Not Applicable · Score: 0.0
Guideline #91: Not Applicable · Score: 0.0
Guideline #92: Violated High · Score: -15.9
Guideline #93: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 93 guidelines from the E-Commerce Product Lists usability study. During our evaluation, Wayfair's product lists, filtering and sorting implementation adhered to 43 usability guidelines, violated 22, and scored neutral on 2 occasions, while a remaining 26 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Houseware & Furnishing

Overall Wayfair ranks 5 when comparing their product listings, filtering and sorting UX performance against the 49 other major US e-commerce sites in the benchmark, and is the best performing site in the Houseware & Furnishing industry.

Poor
Acceptable
Good

1. Wayfair

“Broken” Performance
“Broken” Performance
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