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Hayneedle’s Homepage & Category UX

This is a usability benchmark of the homepage and category experience of Hayneedle and 49 other sites. The overall performance of Hayneedle is state of the art. It is especially a state of the art Main Navigation, Category Taxonomy, and Site-Wide Layout that helps Hayneedle's category UX.

We also benchmarked Hayneedle in 2013. Since then, their overall UX performance is 9% better.

Rank: #17 of 50

Usability Score: 1,071

URL: hayneedle.com

Reviewed by: Karolina Budrikiene

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 1,071 (+9% since 2013)

Current Performance - “State of the Art”
2013 Performance

Homepage

13 Guidelines · Score: 55.1 (-175%)

Guideline #1: Violated Low · Score: -19.3
Guideline #2: Violated High · Score: -27.5
Guideline #3: Violated Low · Score: -13.8
Guideline #4: Adhered High · Score: 27.5
Guideline #5: Adhered Low · Score: 8.3
Guideline #6: Adhered High · Score: 27.5
Guideline #7: Not Applicable · Score: 0.0
Guideline #8: Not Applicable · Score: 0.0
Guideline #9: Adhered High · Score: 16.5
Guideline #10: Issue Resolved · Score: 27.5
Guideline #11: Adhered Low · Score: 8.3
Guideline #12: Not Applicable · Score: 0.0
Guideline #13: Not Applicable · Score: 0.0
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Category Taxonomy

13 Guidelines · Score: 294.6 (+28%)

“State of the Art” Performance
Guideline #14: Adhered High · Score: 38.6
Guideline #15: Adhered High · Score: 27.5
Guideline #16: Adhered High · Score: 38.6
Guideline #17: Violated High · Score: -27.5
Guideline #18: Not Applicable · Score: 0.0
Guideline #19: Adhered High · Score: 33.0
Guideline #20: Adhered High · Score: 44.1
Guideline #21: Adhered High · Score: 27.5
Guideline #22: Adhered High · Score: 27.5
Guideline #23: Adhered High · Score: 27.5
Guideline #24: Adhered Low · Score: 13.8
Guideline #25: Adhered High · Score: 22.0
Guideline #26: Adhered High · Score: 22.0
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Main Navigation

16 Guidelines · Score: 374.5 (+80%)

“State of the Art” Performance
Guideline #27: Adhered High · Score: 38.6
Guideline #28: Adhered High · Score: 44.1
Guideline #29: Adhered High · Score: 38.6
Guideline #30: Adhered High · Score: 27.5
Guideline #31: Violated Low · Score: -16.5
Guideline #32: Adhered High · Score: 33.0
Guideline #33: Issue Resolved · Score: 33.0
Guideline #34: Adhered High · Score: 27.5
Guideline #35: Adhered High · Score: 22.0
Guideline #36: Issue Resolved · Score: 27.5
Guideline #37: Issue Resolved · Score: 27.5
Guideline #38: Adhered High · Score: 22.0
Guideline #39: Issue Resolved · Score: 22.0
Guideline #40: Issue Resolved · Score: 16.5
Guideline #41: Issue Resolved · Score: 16.5
Guideline #42: Violated Low · Score: -5.5
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Intermediary Category Pages

7 Guidelines · Score: 148.7 (+60%)

“State of the Art” Performance
Guideline #43: Adhered High · Score: 44.1
Guideline #44: Adhered High · Score: 38.6
Guideline #45: Adhered High · Score: 38.6
Guideline #46: Violated High · Score: -27.5
Guideline #47: Adhered High · Score: 27.5
Guideline #48: Issue Resolved · Score: 27.5
Guideline #49: Not Applicable · Score: 0.0
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Product Lists

13 Guidelines · Score: 33.0 (-19%)

Guideline #50: Adhered High · Score: 44.1
Guideline #51: Adhered Low · Score: 22.0
Guideline #52: Adhered High · Score: 38.6
Guideline #53: Adhered High · Score: 44.1
Guideline #54: Violated Low · Score: -22.0
Guideline #55: Violated Low · Score: -22.0
Guideline #56: Violated High · Score: -22.0
Guideline #57: Violated Low · Score: -13.8
Guideline #58: Violated High · Score: -33.0
Guideline #59: Adhered High · Score: 27.5
Guideline #60: Adhered Low · Score: 8.3
Guideline #61: Violated High · Score: -16.5
Guideline #62: Violated High · Score: -22.0
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Site-Wide Layout

10 Guidelines · Score: 143.2 (+73%)

“State of the Art” Performance
Guideline #63: Adhered High · Score: 27.5
Guideline #64: Issue Resolved · Score: 44.1
Guideline #65: Adhered High · Score: 27.5
Guideline #66: Adhered High · Score: 22.0
Guideline #67: Adhered High · Score: 22.0
Guideline #68: Violated Low · Score: -8.3
Guideline #69: Violated Low · Score: -8.3
Guideline #70: Adhered High · Score: 16.5
Guideline #71: Adhered High · Score: 11.0
Guideline #72: Violated High · Score: -11.0
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Cross-Navigation & -Selling

7 Guidelines · Score: 22.0 (+6%)

Guideline #73: Violated High · Score: -27.5
Guideline #74: Neutral · Score: 0.0
Guideline #75: Violated High · Score: -27.5
Guideline #76: Adhered High · Score: 27.5
Guideline #77: Adhered High · Score: 22.0
Guideline #78: Adhered High · Score: 16.5
Guideline #79: Adhered High · Score: 11.0
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All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of Hayneedle adhered to 53 usability guidelines, violated 19, and scored neutral on 1 occasion, while a remaining 6 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Houseware & Furnishing

Overall Hayneedle ranks 17 when comparing their homepage and category UX performance against the 49 other major US e-commerce sites in the benchmark, and is the best performing site in the Houseware & Furnishing industry.

Poor
Acceptable
Good

1. Wayfair

“State of the Art” Performance

2. Hayneedle

“State of the Art” Performance
“State of the Art” Performance
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