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Wayfair’s Mobile E-Commerce UX

This is a usability benchmark of the mobile site user experience of Wayfair and 49 other sites. The overall performance of Wayfair is mediocre. Wayfair's mobile design in particular suffers from usability issues caused by broken Cart, Input Functionality, and Total Cost. That said, their mobile design performs great within Filtering & Sorting.

Rank: #20 of 50

Usability Score: 412

URL: wayfair.com

Reviewed by: Thomas Grønne

Poor
Acceptable
Good

Overall Mobile UX Performance

146 Guidelines · Score: 412

Navigation & Product Browsing

4 Guidelines · Score: 68.4

“State of the Art” Performance
Guideline #29: Not Applicable · Score: 0.0
Guideline #30: Adhered High · Score: 28.8
Guideline #31: Adhered High · Score: 21.6
Guideline #32: Adhered High · Score: 18.0
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Search

5 Guidelines · Score: 36.0

Guideline #33: Adhered High · Score: 25.2
Guideline #34: Violated High · Score: -28.8
Guideline #35: Adhered High · Score: 25.2
Guideline #36: Adhered High · Score: 25.2
Guideline #37: Violated Low · Score: -10.8
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Product List

12 Guidelines · Score: 52.2

Guideline #38: Adhered High · Score: 28.8
Guideline #39: Adhered High · Score: 25.2
Guideline #40: Violated High · Score: -21.6
Guideline #41: Violated Low · Score: -9.0
Guideline #42: Adhered High · Score: 18.0
Guideline #43: Adhered High · Score: 21.6
Guideline #44: Violated High · Score: -18.0
Guideline #45: Neutral · Score: 0.0
Guideline #46: Not Applicable · Score: 0.0
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Neutral · Score: 0.0
Guideline #49: Adhered High · Score: 7.2
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Filtering & Sorting

9 Guidelines · Score: 104.4

“State of the Art” Performance
Guideline #50: Adhered High · Score: 25.2
Guideline #51: Adhered High · Score: 25.2
Guideline #52: Adhered High · Score: 18.0
Guideline #53: Adhered High · Score: 18.0
Guideline #54: Violated High · Score: -18.0
Guideline #55: Adhered High · Score: 18.0
Guideline #56: Violated Low · Score: -7.2
Guideline #57: Adhered High · Score: 14.4
Guideline #58: Adhered High · Score: 10.8
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Cross Navigation & Compatibility

5 Guidelines · Score: -3.6

“Broken” Performance
Guideline #59: Not Applicable · Score: 0.0
Guideline #60: Not Applicable · Score: 0.0
Guideline #61: Not Applicable · Score: 0.0
Guideline #62: Violated High · Score: -14.4
Guideline #63: Adhered High · Score: 10.8
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Product Page Layout

6 Guidelines · Score: 46.8

Guideline #64: Adhered High · Score: 25.2
Guideline #65: Adhered High · Score: 21.6
Guideline #66: Violated High · Score: -18.0
Guideline #67: Violated High · Score: -18.0
Guideline #68: Issue Resolved · Score: 18.0
Guideline #69: Adhered High · Score: 18.0
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Product Images

5 Guidelines · Score: 39.6

Guideline #70: Adhered High · Score: 28.8
Guideline #71: Violated High · Score: -25.2
Guideline #72: Adhered High · Score: 25.2
Guideline #73: Adhered High · Score: 14.4
Guideline #74: Violated Low · Score: -3.6
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Product Descriptions & Specs

3 Guidelines · Score: 43.2

“State of the Art” Performance
Guideline #75: Adhered High · Score: 25.2
Guideline #76: Adhered High · Score: 18.0
Guideline #77: Not Applicable · Score: 0.0
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Cart

2 Guidelines · Score: -1.8

“Broken” Performance
Guideline #81: Adhered Low · Score: 9.0
Guideline #82: Violated High · Score: -10.8
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Total Cost

6 Guidelines · Score: 0.0

“Broken” Performance
Guideline #83: Adhered High · Score: 28.8
Guideline #84: Not Applicable · Score: 0.0
Guideline #85: Not Applicable · Score: 0.0
Guideline #86: Not Applicable · Score: 0.0
Guideline #87: Violated High · Score: -18.0
Guideline #88: Violated High · Score: -10.8
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Shipping

3 Guidelines · Score: -25.2

“Broken” Performance
Guideline #89: Violated High · Score: -25.2
Guideline #90: Not Applicable · Score: 0.0
Guideline #91: Not Applicable · Score: 0.0
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Account

3 Guidelines · Score: -50.4

“Broken” Performance
Guideline #92: Violated High · Score: -25.2
Guideline #93: Violated High · Score: -25.2
Guideline #94: Not Applicable · Score: 0.0
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Editing & Verifying Inputs

7 Guidelines · Score: 57.6

Guideline #95: Violated High · Score: -25.2
Guideline #96: Adhered High · Score: 25.2
Guideline #97: Adhered High · Score: 21.6
Guideline #98: Not Applicable · Score: 0.0
Guideline #99: Adhered High · Score: 18.0
Guideline #100: Adhered High · Score: 18.0
Guideline #101: Not Applicable · Score: 0.0
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Redundancy & Simplicity

5 Guidelines · Score: 10.8

“Broken” Performance
Guideline #102: Violated High · Score: -21.6
Guideline #103: Adhered High · Score: 18.0
Guideline #104: Neutral · Score: 0.0
Guideline #105: Adhered High · Score: 7.2
Guideline #106: Adhered High · Score: 7.2
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Form Layout

5 Guidelines · Score: -28.8

“Broken” Performance
Guideline #107: Violated High · Score: -25.2
Guideline #108: Violated High · Score: -18.0
Guideline #109: Not Applicable · Score: 0.0
Guideline #110: Adhered High · Score: 7.2
Guideline #111: Adhered High · Score: 7.2
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Input Functionality

5 Guidelines · Score: -21.6

“Broken” Performance
Guideline #112: Not Applicable · Score: 0.0
Guideline #113: Violated High · Score: -10.8
Guideline #114: Not Applicable · Score: 0.0
Guideline #115: Violated High · Score: -10.8
Guideline #116: Not Applicable · Score: 0.0
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Field Descriptions

10 Guidelines · Score: 45.0

Guideline #117: Violated High · Score: -28.8
Guideline #118: Adhered High · Score: 28.8
Guideline #119: Adhered High · Score: 25.2
Guideline #120: Violated High · Score: -21.6
Guideline #121: Issue Resolved · Score: 21.6
Guideline #122: Issue Resolved · Score: 18.0
Guideline #123: Violated High · Score: -14.4
Guideline #124: Violated Low · Score: -5.4
Guideline #125: Adhered High · Score: 14.4
Guideline #126: Adhered High · Score: 7.2
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Touch Keyboards

5 Guidelines · Score: 14.4

Guideline #127: Adhered High · Score: 21.6
Guideline #128: Violated High · Score: -21.6
Guideline #129: Adhered High · Score: 14.4
Guideline #130: Adhered High · Score: 7.2
Guideline #131: Violated High · Score: -7.2
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Error Messages

5 Guidelines · Score: 14.4

Guideline #132: Adhered High · Score: 28.8
Guideline #133: Violated Low · Score: -10.8
Guideline #134: Violated High · Score: -18.0
Guideline #135: Adhered High · Score: 14.4
Guideline #136: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 146 guidelines from the Mobile E-Commerce usability study. During our evaluation, the mobile experience of Wayfair adhered to 51 usability guidelines, violated 32, and scored neutral on 3 occasions, while a remaining 60 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Houseware & Furnishing

Overall Wayfair ranks 20 when comparing the user experience of their mobile site against that of the 49 other major US e-commerce mobile sites in the benchmark, and is the best performing site in the Houseware & Furnishing industry.

Poor
Acceptable
Good

1. Wayfair

“Broken” Performance
“Broken” Performance
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