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Microsoft’s Checkout UX

This is a usability benchmark of the checkout experience of Microsoft and 99 other sites. The overall performance of Microsoft is decent.

For instance, Microsoft's checkout has state of the art Navigation and Copywriting yet suffers from broken Data Input and Focus.

Rank: #25 of 100

Usability Score: 659

URL: microsoftstore.com/store/msstore/home

Reviewer: Christian Holst

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: 659

Data Input

15 Guidelines · Score: 44.9

“Broken” Performance
Guideline #1: Adhered High · Score: 59.9
Guideline #2: Issue Resolved · Score: 44.9
Guideline #3: Violated Low · Score: -22.5
Guideline #4: Adhered Low · Score: 22.5
Guideline #5: Violated Low · Score: -15.0
Guideline #6: Violated High · Score: -29.9
Guideline #7: Violated High · Score: -15.0
Guideline #8: Issue Resolved · Score: 22.5
Guideline #9: Violated High · Score: -22.5
Guideline #10: Violated High · Score: -22.5
Guideline #11: Violated High · Score: -15.0
Guideline #12: Adhered High · Score: 15.0
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Adhered High · Score: 15.0
Guideline #15: Adhered Low · Score: 7.5
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Copywriting

8 Guidelines · Score: 172.2

“State of the Art” Performance
Guideline #16: Adhered Low · Score: 29.9
Guideline #17: Adhered High · Score: 44.9
Guideline #18: Issue Resolved · Score: 44.9
Guideline #19: Adhered Low · Score: 18.7
Guideline #20: Violated Low · Score: -18.7
Guideline #21: Adhered High · Score: 29.9
Guideline #22: Adhered High · Score: 15.0
Guideline #23: Adhered Low · Score: 7.5
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Layout

15 Guidelines · Score: 161.0

Guideline #24: Adhered Low · Score: 26.2
Guideline #25: Adhered High · Score: 52.4
Guideline #26: Adhered High · Score: 52.4
Guideline #27: Violated High · Score: -37.4
Guideline #28: Neutral · Score: 0.0
Guideline #29: Issue Resolved · Score: 37.4
Guideline #30: Violated High · Score: -44.9
Guideline #31: Adhered Low · Score: 11.2
Guideline #32: Adhered Low · Score: 11.2
Guideline #33: Adhered Low · Score: 11.2
Guideline #34: Violated Low · Score: -11.2
Guideline #35: Adhered High · Score: 15.0
Guideline #36: Adhered High · Score: 15.0
Guideline #37: Adhered High · Score: 15.0
Guideline #38: Adhered Low · Score: 7.5
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Navigation

8 Guidelines · Score: 172.2

“State of the Art” Performance
Guideline #39: Adhered High · Score: 44.9
Guideline #40: Adhered High · Score: 44.9
Guideline #41: Issue Resolved · Score: 44.9
Guideline #42: Violated High · Score: -37.4
Guideline #43: Adhered High · Score: 29.9
Guideline #44: Adhered High · Score: 29.9
Guideline #45: Neutral · Score: 0.0
Guideline #46: Adhered High · Score: 15.0
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Flow

7 Guidelines · Score: 108.6

Guideline #47: Adhered High · Score: 52.4
Guideline #48: Neutral · Score: 0.0
Guideline #49: Violated High · Score: -52.4
Guideline #50: Adhered Low · Score: 18.7
Guideline #51: Adhered High · Score: 29.9
Guideline #52: Adhered High · Score: 29.9
Guideline #53: Issue Resolved · Score: 29.9
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Focus

10 Guidelines · Score: 0.0

“Broken” Performance
Guideline #54: Adhered High · Score: 59.9
Guideline #55: Violated High · Score: -59.9
Guideline #56: Violated High · Score: -37.4
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Violated High · Score: -37.4
Guideline #59: Issue Resolved · Score: 37.4
Guideline #60: Issue Resolved · Score: 37.4
Guideline #61: Violated Low · Score: -15.0
Guideline #62: Not Applicable · Score: 0.0
Guideline #63: Issue Resolved · Score: 15.0
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, Microsoft’s checkout process adhered to 40 usability guidelines, violated 17, and scored neutral on 3 occasions, while a remaining 3 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Electronics

Overall Microsoft ranks 25 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 2 in the Electronics industry.

Poor
Acceptable
Good

2. Microsoft

3. Apple

4. J&R

6. HP

7. Dell

8. Zones

9. CDW

10. Sony

11. Best Buy

13. PC Mall

“Broken” Performance

14. Newegg

“Broken” Performance
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