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What’s this? Here you’ll find 57 annotated “Comparison Tool” design examples from Baymard’s UX benchmark of 93 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
38% of the top 60 e-commerce sites have implemented a dedicated comparison tool that allows their users to select products they want to compare and then see detailed side-by-side comparison of each of the product’s specifications. However, our large-scale usability testing reveals that users have severe difficulties using these comparison tools, both when it comes to selecting the items for comparison at the product list and when comparing the product specs on the comparison page.
More ‘Comparison Tool’ Insights
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Our large-scale testing and benchmarking show that particular common pitfalls for e-commerce comparison features are inconsistently stored or formatted product specs (making comparison impossible) and a general lack of further explanations of the spec-heavy features in “common language” (in practice forcing users to either guess or go off-site to further research the exact meaning of the product features).
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Learn More by exploring the 57 “Comparison Tool” page design examples below.
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Get Full Access: To see all of Baymard’s 97 product list and filtering research findings you’ll need Baymard Premium access. (Premium also provides you full access to 71,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)
Verizon (2021)
0 adhered 0 violated
Home Depot (2020)
2 adhered 3 violated
Cole-Parmer (2020)
1 adhered 2 violated
Thermo Fisher (2020)
1 adhered 2 violated
Best Buy (2020)
1 adhered 3 violated
Staples (2020)
1 adhered 4 violated
IKEA (2020)
1 adhered 3 violated
B&H Photo (2020)
1 adhered 4 violated
Berlin Packaging (2020)
0 adhered 3 violated
Office Depot (2020)
0 adhered 5 violated
Walgreens (2020)
0 adhered 2 violated
Staples (2020)
0 adhered 0 violated
Staples (2020)
0 adhered 0 violated
Crutchfield (2020)
0 adhered 5 violated
J.C. Penney (2018)
2 adhered 2 violated
HP (2018)
2 adhered 1 violated
Musician's Friend (2018)
1 adhered 3 violated
John Lewis (2018)
1 adhered 3 violated
REI (2018)
1 adhered 3 violated
Dell (2018)
1 adhered 3 violated
TigerDirect (2018)
0 adhered 4 violated
Costco (2018)
0 adhered 4 violated
Walgreens (2018)
0 adhered 3 violated
Debenhams (2018)
0 adhered 4 violated
Crutchfield (2017)
3 adhered 1 violated
B&H Photo (2017)
2 adhered 2 violated
Lowe's (2017)
2 adhered 2 violated
Grainger (2017)
2 adhered 2 violated
Best Buy (2017)
1 adhered 2 violated
Office Depot (2017)
1 adhered 3 violated
Crate & Barrel (2017)
1 adhered 2 violated
Home Depot (2017)
1 adhered 2 violated
Northern Tool (2017)
1 adhered 2 violated
Sears (2017)
1 adhered 3 violated
Newegg (2017)
0 adhered 5 violated
Hayneedle (2017)
0 adhered 3 violated
Build.com (2017)
0 adhered 4 violated
Crutchfield (2015)
3 adhered 1 violated
Staples (2015)
3 adhered 1 violated
B&H Photo (2015)
2 adhered 1 violated
Dell (2015)
2 adhered 0 violated
Grainger (2015)
2 adhered 1 violated
Musician's Friend (2015)
1 adhered 3 violated
Best Buy (2015)
1 adhered 2 violated
Office Depot (2015)
1 adhered 3 violated
Sears (2015)
1 adhered 2 violated
L.L. Bean (2015)
1 adhered 0 violated
Northern Tool (2015)
1 adhered 1 violated
Home Depot (2015)
1 adhered 2 violated
Lowe's (2015)
1 adhered 1 violated
Crate & Barrel (2015)
1 adhered 3 violated
Cabela's (2015)
0 adhered 1 violated
REI (2015)
0 adhered 2 violated
TigerDirect (2015)
0 adhered 3 violated
Newegg (2015)
0 adhered 2 violated
Build.com (2015)
0 adhered 4 violated
Hayneedle (2014)
0 adhered 2 violated