Page Types Overview

Comparison Tool

57 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 57 annotated “Comparison Tool” design examples from Baymard’s UX benchmark of 80 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

38% of the top 60 e-commerce sites have implemented a dedicated comparison tool that allows their users to select products they want to compare and then see detailed side-by-side comparison of each of the product’s specifications. However, our large-scale usability testing reveals that users have severe difficulties using these comparison tools, both when it comes to selecting the items for comparison at the product list and when comparing the product specs on the comparison page.

More ‘Comparison Tool’ Insights

  • Our large-scale testing and benchmarking show that particular common pitfalls for e-commerce comparison features are inconsistently stored or formatted product specs (making comparison impossible) and a general lack of further explanations of the spec-heavy features in “common language” (in practice forcing users to either guess or go off-site to further research the exact meaning of the product features).

  • Learn More by exploring the 57 “Comparison Tool” page design examples below.

  • Get Full Access: To see all of Baymard’s 97 product list and filtering research findings you’ll need Baymard Premium access. (Premium also provides you full access to 67,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)


Verizon (2021)

0 adhered 0 violated

Home Depot (2020)

2 adhered 3 violated

Cole-Parmer (2020)

1 adhered 2 violated

Thermo Fisher (2020)

1 adhered 2 violated

Best Buy (2020)

1 adhered 3 violated

Staples (2020)

1 adhered 4 violated

IKEA (2020)

1 adhered 3 violated

B&H Photo (2020)

1 adhered 4 violated

Berlin Packaging (2020)

0 adhered 3 violated

Office Depot (2020)

0 adhered 5 violated

Walgreens (2020)

0 adhered 2 violated

Staples (2020)

0 adhered 0 violated

Staples (2020)

0 adhered 0 violated

Crutchfield (2020)

0 adhered 5 violated

J.C. Penney (2018)

2 adhered 2 violated

HP (2018)

2 adhered 1 violated

Musician's Friend (2018)

1 adhered 3 violated

John Lewis (2018)

1 adhered 3 violated

REI (2018)

1 adhered 3 violated

Dell (2018)

1 adhered 3 violated

TigerDirect (2018)

0 adhered 4 violated

Costco (2018)

0 adhered 4 violated

Walgreens (2018)

0 adhered 3 violated

Debenhams (2018)

0 adhered 4 violated

Crutchfield (2017)

3 adhered 1 violated

B&H Photo (2017)

2 adhered 2 violated

Lowe's (2017)

2 adhered 2 violated

Grainger (2017)

2 adhered 2 violated

Best Buy (2017)

1 adhered 2 violated

Office Depot (2017)

1 adhered 3 violated

Crate & Barrel (2017)

1 adhered 2 violated

Home Depot (2017)

1 adhered 2 violated

Northern Tool (2017)

1 adhered 2 violated

Sears (2017)

1 adhered 3 violated

Newegg (2017)

0 adhered 5 violated

Hayneedle (2017)

0 adhered 3 violated

Build.com (2017)

0 adhered 4 violated

Crutchfield (2015)

3 adhered 1 violated

Staples (2015)

3 adhered 1 violated

B&H Photo (2015)

2 adhered 1 violated

Dell (2015)

2 adhered 0 violated

Grainger (2015)

2 adhered 1 violated

Musician's Friend (2015)

1 adhered 3 violated

Best Buy (2015)

1 adhered 2 violated

Office Depot (2015)

1 adhered 3 violated

Sears (2015)

1 adhered 2 violated

L.L. Bean (2015)

1 adhered 0 violated

Northern Tool (2015)

1 adhered 1 violated

Home Depot (2015)

1 adhered 2 violated

Lowe's (2015)

1 adhered 1 violated

Crate & Barrel (2015)

1 adhered 3 violated

Cabela's (2015)

0 adhered 1 violated

REI (2015)

0 adhered 2 violated

TigerDirect (2015)

0 adhered 3 violated

Newegg (2015)

0 adhered 2 violated

Build.com (2015)

0 adhered 4 violated

Hayneedle (2014)

0 adhered 2 violated