UX Blog

Learn UX basics, the latest Baymard news, and discover UX/UI best practices across ecommerce and more, all grounded in thousands of hours of usability testing.

UX Research

Articles (20)

Oct 15, 2026

UX Audit Checklist & Template Framework for Designers

Identifying friction is only half the battle. Discover how to document, prioritize, and build a business case for UX fixes using Baymard's research-backed audit framework.

UX AuditsEcommerce UXUX ResearchCheckout FlowPerformance

Baymard co-founder Christian Holst running a UX workshop with two other UX professionals

Sep 22, 2026

Building a UX Research Practice: Team Structure & Tools

Discover how to structure key roles, build an end-to-end tool stack, execute efficient research workflows, and measure UX business impact.

UX BasicsUX Research

Female UX expert presenting UX findings to colleagues and stakeholders in a boardroom

Sep 11, 2026

How to Present UX Research Findings to Get Buy-In From Stakeholders

Finding UX issues on your website is one thing, but justifying the investment in getting them fixed is another. See how to do it with firsthand insights from Baymard’s experienced UX team.

UX BasicsUX AuditsUX Research

Website page mockups with labels showing UX issues, violations, and best practices

Aug 24, 2026

How to Use Heuristic Evaluation to Find UX Issues Fast

A structured expert review helps identify key usability violations, prioritize friction points, and optimize user flows across your site.

UX BasicsUX Research

Baymard Opportunity Sizing Calculator showing the cost of UX friction per individual guidelines.

Aug 19, 2026

The Hidden Cost of Bad UX: How Much Revenue Are You Leaving on the Table?

How much revenue is your site losing each month because of unnecessary UX friction? Find out what you could recover with Baymard's Opportunity Sizing Calculator.

Company & Product UpdatesPerformanceUX ResearchTools & Calculators

Jul 15, 2026

UX Research Methods: Which to Use and When

Are you using the right UX research method for your goals? Discover the strengths, limits, and ideal timing for four key research methods here.

UX BasicsUX AuditsUX Research

Jul 10, 2026

Ecommerce UX Audit: How to Find What's Hurting Your Conversion

Stop guessing. Learn how to conduct a comprehensive ecommerce UX audit across your entire funnel using a research-backed framework.

UX BasicsUX AuditsUX Research

Jun 30, 2026

Time is Money: How Pre-Validated UX Research Protects Your Resources & Budget

Discover how pre-validated UX research protects your budget and resources. Find out how you can realize net savings of 715% or more.

Company & Product UpdatesUX ResearchPerformanceTools & Calculators

Jun 24, 2026

7 Benefits of Conducting a UX Audit on Your Ecommerce Site

Discover the key benefits of conducting an ecommerce UX audit. Learn how to find hidden revenue leaks and prioritize dev fixes with research-backed data.

UX BasicsUX AuditsUX Research

Updated Oct 27, 2026

The Definitive Guide to Ecommerce UX Research & Audits

Ecommerce UX research helps you understand why users face issues. Stop the guesswork, prioritize fixes, and boost conversions using Baymard's framework.

UX BasicsUX AuditsUX Research

Dec 18, 2024

Core Theme Research Renewed

With the end of 2024 rapidly approaching, let’s take a look at what we worked on in 2024 and where we’ll be focusing our efforts in 2025.

Company & Product UpdatesUX Research

Dec 20, 2023

Baymard’s 10 Most Popular UX Research Articles in 2023

Baymard 2023 & 2024 plans: 10 most popular UX articles in 2023, 4 new research studies, and 14 new UX benchmarks, along with our research plans for 2024.

Company & Product UpdatesUX Research

Representation of a cart audit benchmark

Updated Jul 7, 2026

What Is a Conversion Audit? Crucial Data for Ecommerce CRO

A conversion (CRO) audit is a wide-ranging examination of the customer’s journey on your website to identify issues that could hurt your conversion rate.

UX BasicsConversion OptimizationUX AuditsUX ResearchPerformance

Mockup of a dog food ecommerce page with split test variations

Updated Oct 27, 2026

What is Split Testing? 6 Split Test Ideas for Ecommerce

Split testing, or A/B testing, involves testing variations of a website to see how design changes perform with users, providing data to optimize your site.

UX BasicsConversion OptimizationUX ResearchPerformance

Updated Jun 4, 2026

The Step-by-Step Guide to UX Competitive Analysis

UX Competitive Analysis draws a detailed comparison between you and your market competitors in terms of user experience, accessibility, and conversion.

UX BasicsUX AuditsUX Research

Updated Oct 27, 2026

Usability Testing for Ecommerce: A Practical Guide

Usability testing combines different methods of observing users' behavior when browsing your site, thus discovering weaknesses that limit its performance.

UX BasicsUX AuditsUX Research

Updated Jun 23, 2026

What Is a UX Audit? Baymard's Expert-Led UX Audits Explained

If your website or app isn’t performing the way it used to, whether that’s a drop in conversions, rising bounce rates, or user complaints, the issue almost certainly lies in your user experience.

UX BasicsConversion OptimizationUX AuditsUX ResearchPerformance

Updated Jul 2, 2026

The UX Design Process: Making the Most of User Experience

Here's an inside look at the user experience design process and some ways to improve your current UX systems.

UX BasicsDesign SystemsUX ResearchPerformance

Updated Jun 11, 2026

UX Research: 5 Fundamental Research Methods for Ecommerce Sites

The insights you gain from ongoing UX research will keep your development of new products on track, as well as help you improve and refine ongoing projects.

UX BasicsConversion OptimizationUX AuditsUX Research