Meal Kit Sites: New UX Benchmark with over 3,300 Performance Scores and 2,200 Best Practice Examples

At Baymard we’ve just released a new UX benchmark of Meal Kit sites.

This follows from our large-scale user testing research on Meal Kit Sites, and adds to our existing e-commerce UX benchmark.

8 Meal Kits UX Case Studies

The 8 sites have been manually assessed across 400+ research-based UX parameters relevant to Meal Kit sites, resulting in 3,300+ weighted UX performance scores and 2,200+ best practice examples.

For the benchmark, we rated 8 meal kit sites: Gousto, HelloFresh, Blue Apron, Green Chef, Purple Carrot, Marley Spoon, Sunbasket, Abel&Cole.

You can explore our 8 in-depth Meal Kit UX case studies using the below links:

Meal Kit UX Performance

Each of the 8 Meal Kit site’s 3,300+ UX performance scores are summarized in the interactive scatterplot below — showing you how they perform collectively and individually:


A publicly available overview of the research and benchmark can be found on our Meal Kits research overview page.

Getting Access: all 3,300+ UX performance scores, 2,200+ best practice examples, and the UX insights gained from researching the Meal Kits industry are available immediately and in full within Baymard Premium. (You may also want to see our Meal Kits UX audit service if you want to know where and why your meal kit site is falling behind your competitors.)

Authored by Edward Scott on October 11, 2022

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