The below 400+ ecommerce UX articles are all based on Baymard’s 200,000+ hours of UX research. The articles represent just 5% of Baymard’s research database. Join 60,000+ UX professionals and get a new article every week by email.

Travel Accommodations UX Benchmark: 3,500+ Performance Scores and 2,500+ Best Practice Examples
We’ve released a new UX benchmark of 9 "Travel Accommodations" case studies with over 3,500 new industry-specific UX performance scores and 2,500 best practice examples.
January 15, 2026
Automotive Parts & Specialty UX Benchmark: 5,000+ Performance Scores and 4,000+ Best Practice Examples

The Baymard Ecommerce UX Awards 2025 - Recognizing the Top 1% of Sites

Announcing Baymard’s New Theme: Loyalty Program UX

Vitamins & Supplements UX Benchmark: 3,500+ Performance Scores and 2,500+ Best Practice Examples

Checkout UX 2025: 10 Pitfalls and Best Practices

Mobile UX Trends 2025: 9 Common Pitfalls & Best Practices
Our latest Mobile UX Benchmark consists of 150+ leading ecommerce sites with 52,000+ usability scores and 40,000+ implementation examples. Here are 9 common pitfalls.
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Ecommerce Gifting UX: 4 Ways to Provide a Superior Gifting UI and Flow

Sports Gear & Equipment UX Benchmark: 4,700+ Performance Scores and 3,800+ Best Practice Examples

Introducing a New Baymard Research Focus: Quantitative Insights

Beverages UX Benchmark: 3,300+ Performance Scores and 2,400+ Best Practice Examples

New Telco UX Research: 3 High-Level Takeaways from 3,500 Hours of Testing

Homepage and Category Navigation UX 2025: 67% of Mobile Sites Have Mediocre-to-Poor Performance
Our latest Homepage & Category Navigation UX benchmark reveals that the performance for up to 67% of leading US and European sites is “mediocre” to “poor”. Here are 11 UX best practices.
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326 top sites ranked by UX performance.

18,000+ annotated designs for systematic inspiration.

Code samples, demos, and key stats for usability.