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Newegg’s Checkout UX

This is a usability benchmark of the checkout experience of Newegg and 49 other sites. The overall performance of Newegg is mediocre. Some of Newegg's biggest checkout usability issues are due to mediocre Account Selection & Creation, Credit Card Form, and Page Design. That said, their checkout performs well within Cross-Sells.

Rank: #22 of 50

Usability Score: 352

URL: newegg.com

Reviewed by: Edward Scott

Poor
Acceptable
Good

Overall Checkout UX Performance

134 Guidelines · Score: 352

Shopping Cart & “Added to Cart” Behavior

10 Guidelines · Score: 19.1

Guideline #4: Issue Resolved · Score: 12.0
Guideline #5: Issue Resolved · Score: 12.0
Guideline #6: Issue Resolved · Score: 12.0
Guideline #7: Issue Resolved · Score: 12.0
Guideline #8: Adhered High · Score: 16.7
Guideline #9: Violated Low · Score: -6.0
Guideline #10: Violated High · Score: -12.0
Guideline #11: Violated High · Score: -12.0
Guideline #12: Violated Low · Score: -6.0
Guideline #13: Violated High · Score: -9.6
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Account Selection & Creation

9 Guidelines · Score: 13.2

Guideline #14: Adhered High · Score: 16.7
Guideline #15: Violated Low · Score: -8.4
Guideline #16: Not Applicable · Score: 0.0
Guideline #17: Violated High · Score: -16.7
Guideline #18: Neutral · Score: 0.0
Guideline #19: Adhered High · Score: 12.0
Guideline #20: Adhered Low · Score: 6.0
Guideline #21: Not Applicable · Score: 0.0
Guideline #22: Adhered Low · Score: 3.6
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Customer & Address Information

12 Guidelines · Score: 70.6

Guideline #23: Adhered High · Score: 16.7
Guideline #24: Adhered High · Score: 19.1
Guideline #25: Not Applicable · Score: 0.0
Guideline #26: Issue Resolved · Score: 16.7
Guideline #27: Issue Resolved · Score: 16.7
Guideline #28: Violated High · Score: -12.0
Guideline #29: Adhered High · Score: 12.0
Guideline #30: Violated Low · Score: -6.0
Guideline #31: Not Applicable · Score: 0.0
Guideline #32: Not Applicable · Score: 0.0
Guideline #33: Not Applicable · Score: 0.0
Guideline #34: Adhered High · Score: 7.2
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Gifting Flow & Features

5 Guidelines · Score: 17.9

Guideline #35: Adhered High · Score: 16.7
Guideline #36: Adhered High · Score: 12.0
Guideline #37: Violated Low · Score: -6.0
Guideline #38: Violated High · Score: -12.0
Guideline #39: Adhered High · Score: 7.2
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Shipping & Store Pickup

11 Guidelines · Score: 23.9

Guideline #40: Adhered High · Score: 16.7
Guideline #41: Violated Low · Score: -7.2
Guideline #42: Adhered High · Score: 12.0
Guideline #43: Neutral · Score: 0.0
Guideline #44: Violated High · Score: -9.6
Guideline #45: Issue Resolved · Score: 4.8
Guideline #46: Adhered High · Score: 12.0
Guideline #47: Adhered High · Score: 12.0
Guideline #48: Violated High · Score: -12.0
Guideline #49: Violated High · Score: -12.0
Guideline #50: Adhered High · Score: 7.2
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Payment Flow & Methods (Incl. 3rd-Party)

8 Guidelines · Score: 14.4

Guideline #51: Neutral · Score: 0.0
Guideline #52: Adhered High · Score: 14.4
Guideline #53: Not Applicable · Score: 0.0
Guideline #54: Not Applicable · Score: 0.0
Guideline #55: Not Applicable · Score: 0.0
Guideline #56: Violated High · Score: -9.6
Guideline #57: Adhered High · Score: 9.6
Guideline #58: Not Applicable · Score: 0.0
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Credit Card Form

10 Guidelines · Score: 27.5

Guideline #59: Violated High · Score: -16.7
Guideline #60: Adhered High · Score: 16.7
Guideline #61: Adhered Low · Score: 8.4
Guideline #62: Adhered Low · Score: 6.0
Guideline #63: Adhered High · Score: 12.0
Guideline #64: Neutral · Score: 0.0
Guideline #65: Violated Low · Score: -6.0
Guideline #66: Adhered High · Score: 9.6
Guideline #67: Violated High · Score: -7.2
Guideline #68: Adhered High · Score: 4.8
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Order Review

5 Guidelines · Score: 12.0

Guideline #69: Violated High · Score: -16.7
Guideline #70: Adhered High · Score: 14.4
Guideline #71: Adhered High · Score: 12.0
Guideline #72: Adhered High · Score: 12.0
Guideline #73: Violated High · Score: -9.6
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Order Confirmation & E-Mail

4 Guidelines · Score: 6.0

“Broken” Performance
Guideline #74: Violated Low · Score: -6.0
Guideline #75: Adhered Low · Score: 4.8
Guideline #76: Adhered High · Score: 7.2
Guideline #77: Neutral · Score: 0.0
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Page Design

6 Guidelines · Score: 16.7

Guideline #78: Adhered High · Score: 12.0
Guideline #79: Violated Low · Score: -6.0
Guideline #80: Not Applicable · Score: 0.0
Guideline #81: Adhered High · Score: 7.2
Guideline #82: Violated Low · Score: -3.6
Guideline #83: Adhered High · Score: 7.2
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User Attention & Interactions

6 Guidelines · Score: 43.1

Guideline #84: Issue Resolved · Score: 16.7
Guideline #85: Violated High · Score: -12.0
Guideline #86: Adhered High · Score: 12.0
Guideline #87: Adhered High · Score: 12.0
Guideline #88: Issue Resolved · Score: 14.4
Guideline #89: Not Applicable · Score: 0.0
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Cross-Sells

4 Guidelines · Score: 40.7

Guideline #90: Issue Resolved · Score: 16.7
Guideline #91: Issue Resolved · Score: 12.0
Guideline #92: Adhered High · Score: 12.0
Guideline #93: Not Applicable · Score: 0.0
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Form Design & Features

8 Guidelines · Score: -17.9

“Broken” Performance
Guideline #94: Violated Low · Score: -8.4
Guideline #95: Violated High · Score: -16.7
Guideline #96: Violated High · Score: -16.7
Guideline #97: Adhered Low · Score: 6.0
Guideline #98: Adhered High · Score: 14.4
Guideline #99: Adhered Low · Score: 6.0
Guideline #100: Violated High · Score: -7.2
Guideline #101: Adhered High · Score: 4.8
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Validation Errors & Data Persistence

6 Guidelines · Score: -40.7

“Broken” Performance
Guideline #102: Violated High · Score: -19.1
Guideline #103: Adhered High · Score: 19.1
Guideline #104: Violated High · Score: -16.7
Guideline #105: Violated High · Score: -16.7
Guideline #106: Violated High · Score: -14.4
Guideline #107: Adhered Low · Score: 7.2
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Address Validators

4 Guidelines · Score: 21.5

Guideline #108: Adhered High · Score: 14.4
Guideline #109: Adhered High · Score: 14.4
Guideline #110: Violated High · Score: -7.2
Guideline #111: Not Applicable · Score: 0.0
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Field Labels & Microcopy

7 Guidelines · Score: 14.4

Guideline #112: Violated Low · Score: -9.6
Guideline #113: Adhered High · Score: 16.7
Guideline #114: Adhered High · Score: 12.0
Guideline #115: Adhered High · Score: 9.6
Guideline #116: Violated Low · Score: -6.0
Guideline #117: Violated Low · Score: -4.8
Guideline #118: Violated Low · Score: -3.6
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Field Design & Features

8 Guidelines · Score: 16.7

Guideline #119: Violated High · Score: -16.7
Guideline #120: Adhered Low · Score: 6.0
Guideline #121: Issue Resolved · Score: 12.0
Guideline #122: Adhered High · Score: 12.0
Guideline #123: Adhered High · Score: 7.2
Guideline #124: Adhered High · Score: 7.2
Guideline #125: Violated Low · Score: -3.6
Guideline #126: Violated High · Score: -7.2
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Default Values & Autocompletion

8 Guidelines · Score: 61.0

Guideline #127: Adhered High · Score: 16.7
Guideline #128: Adhered High · Score: 14.4
Guideline #129: Adhered High · Score: 14.4
Guideline #130: Adhered High · Score: 12.0
Guideline #131: Adhered High · Score: 14.4
Guideline #132: Violated Low · Score: -3.6
Guideline #133: Not Applicable · Score: 0.0
Guideline #134: Violated High · Score: -7.2
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All 50 sites were benchmarked across the 134 guidelines from the E-Commerce Checkout usability study. During our evaluation, Newegg’s checkout process adhered to 68 usability guidelines, violated 44, and scored neutral on 5 occasions, while a remaining 17 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Electronics & Office

Overall Newegg ranks 22 when comparing their checkout UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 6 in the Electronics & Office industry.

Poor
Acceptable
Good

2. Staples

6. Newegg

7. Apple

9. HP

“Broken” Performance
“Broken” Performance

11. Dell

“Broken” Performance
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