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Crate & Barrel’s Checkout UX

This is a usability benchmark of the checkout experience of Crate & Barrel and 99 other sites. The overall performance of Crate & Barrel is good.

It is especially a state of the art Layout, Navigation, and Focus that helps Crate & Barrel's checkout UX.

Rank: #1 of 100

Usability Score: 965

URL: crateandbarrel.com

Reviewer: Jamie Appleseed

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: 965

Data Input

15 Guidelines · Score: 169.4

Guideline #1: Adhered High · Score: 58.9
Guideline #2: Adhered High · Score: 44.2
Guideline #3: Violated Low · Score: -22.1
Guideline #4: Adhered High · Score: 44.2
Guideline #5: Adhered High · Score: 29.5
Guideline #6: Violated High · Score: -29.5
Guideline #7: Violated High · Score: -14.7
Guideline #8: Issue Resolved · Score: 22.1
Guideline #9: Violated High · Score: -22.1
Guideline #10: Issue Resolved · Score: 22.1
Guideline #11: Violated Low · Score: -7.4
Guideline #12: Adhered High · Score: 14.7
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Issue Resolved · Score: 14.7
Guideline #15: Adhered High · Score: 14.7
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Copywriting

8 Guidelines · Score: 77.3

Guideline #16: Violated Low · Score: -29.5
Guideline #17: Adhered High · Score: 44.2
Guideline #18: Issue Resolved · Score: 44.2
Guideline #19: Adhered High · Score: 36.8
Guideline #20: Violated Low · Score: -18.4
Guideline #21: Violated High · Score: -29.5
Guideline #22: Adhered High · Score: 14.7
Guideline #23: Adhered High · Score: 14.7
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Layout

15 Guidelines · Score: 261.4

“State of the Art” Performance
Guideline #24: Adhered Low · Score: 25.8
Guideline #25: Adhered High · Score: 51.5
Guideline #26: Adhered High · Score: 51.5
Guideline #27: Adhered Low · Score: 18.4
Guideline #28: Adhered High · Score: 36.8
Guideline #29: Adhered High · Score: 36.8
Guideline #30: Violated High · Score: -44.2
Guideline #31: Adhered Low · Score: 11.0
Guideline #32: Adhered High · Score: 22.1
Guideline #33: Adhered High · Score: 22.1
Guideline #34: Violated High · Score: -22.1
Guideline #35: Adhered Low · Score: 7.4
Guideline #36: Adhered High · Score: 14.7
Guideline #37: Issue Resolved · Score: 14.7
Guideline #38: Adhered High · Score: 14.7
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Navigation

8 Guidelines · Score: 154.6

“State of the Art” Performance
Guideline #39: Adhered High · Score: 44.2
Guideline #40: Adhered High · Score: 44.2
Guideline #41: Adhered High · Score: 44.2
Guideline #42: Violated High · Score: -36.8
Guideline #43: Neutral · Score: 0.0
Guideline #44: Adhered High · Score: 29.5
Guideline #45: Adhered High · Score: 22.1
Guideline #46: Adhered Low · Score: 7.4
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Flow

7 Guidelines · Score: 117.8

Guideline #47: Adhered High · Score: 51.5
Guideline #48: Neutral · Score: 0.0
Guideline #49: Violated Low · Score: -25.8
Guideline #50: Adhered Low · Score: 18.4
Guideline #51: Adhered Low · Score: 14.7
Guideline #52: Adhered High · Score: 29.5
Guideline #53: Issue Resolved · Score: 29.5
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Focus

10 Guidelines · Score: 184.1

“State of the Art” Performance
Guideline #54: Adhered High · Score: 58.9
Guideline #55: Issue Resolved · Score: 58.9
Guideline #56: Violated High · Score: -36.8
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Neutral · Score: 0.0
Guideline #59: Issue Resolved · Score: 36.8
Guideline #60: Adhered High · Score: 36.8
Guideline #61: Issue Resolved · Score: 29.5
Guideline #62: Adhered High · Score: 14.7
Guideline #63: Violated High · Score: -14.7
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, Crate & Barrel’s checkout process adhered to 44 usability guidelines, violated 14, and scored neutral on 3 occasions, while a remaining 2 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Houseware & Furnishing

Overall Crate & Barrel ranks 1 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and is the best performing site in the Houseware & Furnishing industry.

Poor
Acceptable
Good

1. Crate & Barrel

3. Wayfair

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