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Crate & Barrel’s Product List UX

This is a usability benchmark of the product list, filtering and sorting experience of Crate & Barrel and 49 other sites. The overall performance of Crate & Barrel is mediocre.

Some of Crate & Barrel's biggest product list usability issues are due to poor Interface & Layout, broken Applying & Applied Filters, and broken Loading Products. That said, their product listings perform great within Product Thumbnails.

Rank: #20 of 50

Usability Score: 293

URL: crateandbarrel.com

Reviewer: Thomas Grønne

Poor
Acceptable
Good

Overall Product List UX Performance

93 Guidelines · Score: 293

List Layout

6 Guidelines · Score: 44.9

Guideline #1: Not Applicable · Score: 0.0
Guideline #2: Adhered High · Score: 31.7
Guideline #3: Violated Low · Score: -13.2
Guideline #4: Adhered High · Score: 26.4
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Not Applicable · Score: 0.0
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Loading Products

5 Guidelines · Score: -15.9

“Broken” Performance
Guideline #7: Violated High · Score: -31.7
Guideline #8: Violated High · Score: -31.7
Guideline #9: Adhered High · Score: 15.9
Guideline #10: Issue Resolved · Score: 31.7
Guideline #11: Not Applicable · Score: 0.0
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What Information to Include

8 Guidelines · Score: 29.1

“Broken” Performance
Guideline #12: Violated Low · Score: -21.1
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Adhered High · Score: 37.0
Guideline #15: Not Applicable · Score: 0.0
Guideline #16: Adhered High · Score: 31.7
Guideline #17: Violated High · Score: -26.4
Guideline #18: Adhered Low · Score: 7.9
Guideline #19: Not Applicable · Score: 0.0
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User Interface

5 Guidelines · Score: 52.9

Guideline #20: Not Applicable · Score: 0.0
Guideline #21: Not Applicable · Score: 0.0
Guideline #22: Adhered High · Score: 26.4
Guideline #23: Adhered High · Score: 26.4
Guideline #24: Not Applicable · Score: 0.0
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Product Thumbnails

8 Guidelines · Score: 150.7

“State of the Art” Performance
Guideline #25: Adhered High · Score: 37.0
Guideline #26: Adhered High · Score: 37.0
Guideline #27: Adhered High · Score: 26.4
Guideline #28: Adhered High · Score: 26.4
Guideline #29: Violated Low · Score: -13.2
Guideline #30: Adhered High · Score: 15.9
Guideline #31: Adhered High · Score: 21.1
Guideline #32: Not Applicable · Score: 0.0
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Hover & Hit Areas

5 Guidelines · Score: 52.9

Guideline #33: Adhered High · Score: 26.4
Guideline #34: Adhered High · Score: 26.4
Guideline #35: Violated Low · Score: -15.9
Guideline #36: Adhered High · Score: 15.9
Guideline #37: Not Applicable · Score: 0.0
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Personalization

5 Guidelines · Score: -84.6

“Broken” Performance
Guideline #38: Violated High · Score: -37.0
Guideline #39: Violated High · Score: -26.4
Guideline #40: Not Applicable · Score: 0.0
Guideline #41: Not Applicable · Score: 0.0
Guideline #42: Violated High · Score: -21.1
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Available Filters

10 Guidelines · Score: -31.7

“Broken” Performance
Guideline #43: Violated High · Score: -42.3
Guideline #44: Adhered High · Score: 37.0
Guideline #45: Adhered High · Score: 37.0
Guideline #46: Not Applicable · Score: 0.0
Guideline #47: Violated High · Score: -37.0
Guideline #48: Not Applicable · Score: 0.0
Guideline #49: Not Applicable · Score: 0.0
Guideline #50: Violated High · Score: -26.4
Guideline #51: Adhered High · Score: 26.4
Guideline #52: Violated High · Score: -26.4
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Scope & Logic

10 Guidelines · Score: 60.8

“State of the Art” Performance
Guideline #53: Adhered High · Score: 37.0
Guideline #54: Violated Low · Score: -18.5
Guideline #55: Not Applicable · Score: 0.0
Guideline #56: Not Applicable · Score: 0.0
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Adhered High · Score: 21.1
Guideline #59: Not Applicable · Score: 0.0
Guideline #60: Adhered High · Score: 10.6
Guideline #61: Adhered High · Score: 10.6
Guideline #62: Not Applicable · Score: 0.0
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Interface & Layout

11 Guidelines · Score: -10.6

Guideline #63: Not Applicable · Score: 0.0
Guideline #64: Not Applicable · Score: 0.0
Guideline #65: Issue Resolved · Score: 37.0
Guideline #66: Adhered High · Score: 26.4
Guideline #67: Violated Low · Score: -13.2
Guideline #68: Violated High · Score: -26.4
Guideline #69: Adhered Low · Score: 13.2
Guideline #70: Violated Low · Score: -13.2
Guideline #71: Violated High · Score: -26.4
Guideline #72: Not Applicable · Score: 0.0
Guideline #73: Violated Low · Score: -7.9
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Applying & Applied Filters

4 Guidelines · Score: 0.0

“Broken” Performance
Guideline #74: Violated High · Score: -26.4
Guideline #75: Violated High · Score: -26.4
Guideline #76: Adhered High · Score: 26.4
Guideline #77: Adhered High · Score: 26.4
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Sorting

11 Guidelines · Score: 21.1

“Broken” Performance
Guideline #78: Adhered High · Score: 42.3
Guideline #79: Violated High · Score: -37.0
Guideline #80: Violated High · Score: -21.1
Guideline #81: Adhered High · Score: 26.4
Guideline #82: Adhered High · Score: 26.4
Guideline #83: Violated High · Score: -26.4
Guideline #84: Adhered High · Score: 26.4
Guideline #85: Not Applicable · Score: 0.0
Guideline #86: Violated High · Score: -15.9
Guideline #87: Not Applicable · Score: 0.0
Guideline #88: Not Applicable · Score: 0.0
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Comparison Tool

5 Guidelines · Score: 23.8

Guideline #89: Adhered High · Score: 37.0
Guideline #90: Violated Low · Score: -13.2
Guideline #91: Adhered High · Score: 37.0
Guideline #92: Violated High · Score: -15.9
Guideline #93: Violated High · Score: -21.1
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All 50 sites were benchmarked across the 93 guidelines from the E-Commerce Product Lists usability study. During our evaluation, Crate & Barrel’s product lists, filtering and sorting implementation adhered to 36 usability guidelines, violated 29, and scored neutral on 0 occasions, while a remaining 28 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Houseware & Furnishing

Overall Crate & Barrel ranks 20 when comparing their product listings, filtering and sorting UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 2 in the Houseware & Furnishing industry.

Poor
Acceptable
Good

1. Wayfair

2. Crate & Barrel

“Broken” Performance
“Broken” Performance
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