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Sears' Product List UX

This is a usability benchmark of the product list, filtering and sorting experience of Sears and 49 other sites. The overall performance of Sears is acceptable. Notably, Sears' product list performance is hampered by poor Scope & Logic and broken List Layout, although this is helped somewhat by state of the art Available Filters and Interface & Layout.

Rank: #7 of 50

Usability Score: 489

URL: sears.com

Reviewed by: Thomas Grønne

Poor
Acceptable
Good

Overall Product List UX Performance

93 Guidelines · Score: 489

List Layout

6 Guidelines · Score: 5.3

“Broken” Performance
Guideline #1: Not Applicable · Score: 0.0
Guideline #2: Violated Low · Score: -15.9
Guideline #3: Violated High · Score: -26.4
Guideline #4: Adhered High · Score: 26.4
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Adhered High · Score: 21.1
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Loading Products

5 Guidelines · Score: -47.6

“Broken” Performance
Guideline #7: Violated High · Score: -31.7
Guideline #8: Adhered High · Score: 31.7
Guideline #9: Violated High · Score: -15.9
Guideline #10: Violated High · Score: -31.7
Guideline #11: Not Applicable · Score: 0.0
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What Information to Include

8 Guidelines · Score: 13.2

“Broken” Performance
Guideline #12: Violated High · Score: -42.3
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Adhered Low · Score: 18.5
Guideline #15: Violated High · Score: -31.7
Guideline #16: Adhered High · Score: 31.7
Guideline #17: Adhered High · Score: 26.4
Guideline #18: Not Applicable · Score: 0.0
Guideline #19: Adhered High · Score: 10.6
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User Interface

5 Guidelines · Score: 2.6

“Broken” Performance
Guideline #20: Violated High · Score: -37.0
Guideline #21: Not Applicable · Score: 0.0
Guideline #22: Adhered High · Score: 26.4
Guideline #23: Violated Low · Score: -13.2
Guideline #24: Adhered High · Score: 26.4
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Product Thumbnails

8 Guidelines · Score: 58.2

Guideline #25: Adhered High · Score: 37.0
Guideline #26: Adhered High · Score: 37.0
Guideline #27: Not Applicable · Score: 0.0
Guideline #28: Not Applicable · Score: 0.0
Guideline #29: Violated Low · Score: -13.2
Guideline #30: Adhered Low · Score: 7.9
Guideline #31: Violated High · Score: -21.1
Guideline #32: Adhered Low · Score: 10.6
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Hover & Hit Areas

5 Guidelines · Score: -37.0

“Broken” Performance
Guideline #33: Violated High · Score: -26.4
Guideline #34: Violated High · Score: -26.4
Guideline #35: Issue Resolved · Score: 31.7
Guideline #36: Violated High · Score: -15.9
Guideline #37: Not Applicable · Score: 0.0
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Personalization

5 Guidelines · Score: -31.7

“Broken” Performance
Guideline #38: Violated High · Score: -37.0
Guideline #39: Adhered High · Score: 26.4
Guideline #40: Not Applicable · Score: 0.0
Guideline #41: Not Applicable · Score: 0.0
Guideline #42: Violated High · Score: -21.1
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Available Filters

10 Guidelines · Score: 245.9

“State of the Art” Performance
Guideline #43: Adhered High · Score: 42.3
Guideline #44: Adhered High · Score: 37.0
Guideline #45: Adhered Low · Score: 18.5
Guideline #46: Adhered High · Score: 37.0
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Not Applicable · Score: 0.0
Guideline #49: Adhered High · Score: 31.7
Guideline #50: Adhered High · Score: 26.4
Guideline #51: Adhered High · Score: 26.4
Guideline #52: Adhered High · Score: 26.4
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Scope & Logic

10 Guidelines · Score: -5.3

Guideline #53: Adhered High · Score: 37.0
Guideline #54: Violated High · Score: -37.0
Guideline #55: Violated High · Score: -37.0
Guideline #56: Not Applicable · Score: 0.0
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Adhered High · Score: 21.1
Guideline #59: Not Applicable · Score: 0.0
Guideline #60: Adhered High · Score: 10.6
Guideline #61: Not Applicable · Score: 0.0
Guideline #62: Not Applicable · Score: 0.0
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Interface & Layout

11 Guidelines · Score: 150.7

“State of the Art” Performance
Guideline #63: Adhered Low · Score: 21.1
Guideline #64: Not Applicable · Score: 0.0
Guideline #65: Adhered High · Score: 37.0
Guideline #66: Adhered Low · Score: 13.2
Guideline #67: Adhered High · Score: 26.4
Guideline #68: Violated High · Score: -26.4
Guideline #69: Adhered High · Score: 26.4
Guideline #70: Not Applicable · Score: 0.0
Guideline #71: Issue Resolved · Score: 26.4
Guideline #72: Adhered High · Score: 26.4
Guideline #73: Not Applicable · Score: 0.0
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Applying & Applied Filters

4 Guidelines · Score: 26.4

Guideline #74: Adhered High · Score: 26.4
Guideline #75: Neutral · Score: 0.0
Guideline #76: Adhered High · Score: 26.4
Guideline #77: Violated High · Score: -26.4
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Sorting

11 Guidelines · Score: 84.6

Guideline #78: Adhered High · Score: 42.3
Guideline #79: Violated High · Score: -37.0
Guideline #80: Adhered High · Score: 21.1
Guideline #81: Adhered High · Score: 26.4
Guideline #82: Adhered High · Score: 26.4
Guideline #83: Adhered High · Score: 26.4
Guideline #84: Adhered High · Score: 26.4
Guideline #85: Violated High · Score: -21.1
Guideline #86: Violated High · Score: -15.9
Guideline #87: Not Applicable · Score: 0.0
Guideline #88: Violated High · Score: -10.6
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Comparison Tool

5 Guidelines · Score: 23.8

Guideline #89: Adhered High · Score: 37.0
Guideline #90: Violated Low · Score: -13.2
Guideline #91: Adhered High · Score: 37.0
Guideline #92: Violated High · Score: -15.9
Guideline #93: Violated High · Score: -21.1
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All 50 sites were benchmarked across the 93 guidelines from the E-Commerce Product Lists usability study. During our evaluation, Sears' product lists, filtering and sorting implementation adhered to 43 usability guidelines, violated 27, and scored neutral on 1 occasion, while a remaining 22 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Mass Merchant

Overall Sears ranks 7 when comparing their product listings, filtering and sorting UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 3 in the Mass Merchant industry.

Poor
Acceptable
Good

1. Macy's

2. Amazon

3. Sears

4. Walmart

6. Target

7. Kohl's

8. HSN

“Broken” Performance

10. Rakuten

“Broken” Performance
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