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Williams-Sonoma’s Search UX

This is a usability benchmark of the e-commerce search experience of Williams-Sonoma and 49 other sites. The overall performance of Williams-Sonoma is poor.

Williams-Sonoma's search experience in particular suffers from usability issues caused by broken Results Layout, Results Filtering & Sorting, and Query Types. That said, their search experience performs well within Autocomplete.

Rank: #29 of 50

Usability Score: 143

URL: williams-sonoma.com

Reviewer: Thomas Grønne

Poor
Acceptable
Good

Overall Search UX Performance

60 Guidelines · Score: 143

Query Types

12 Guidelines · Score: -71.6

“Broken” Performance
Guideline #1: Adhered High · Score: 54.5
Guideline #2: Violated High · Score: -54.5
Guideline #3: Violated High · Score: -34.1
Guideline #4: Adhered Low · Score: 17.0
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Not Applicable · Score: 0.0
Guideline #7: Violated High · Score: -47.7
Guideline #8: Violated High · Score: -34.1
Guideline #9: Not Applicable · Score: 0.0
Guideline #10: Not Applicable · Score: 0.0
Guideline #11: Adhered High · Score: 27.3
Guideline #12: Not Applicable · Score: 0.0
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Search Form & Logic

10 Guidelines · Score: 68.1

Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Violated High · Score: -40.9
Guideline #15: Violated High · Score: -34.1
Guideline #16: Adhered High · Score: 47.7
Guideline #17: Issue Resolved · Score: 34.1
Guideline #18: Not Applicable · Score: 0.0
Guideline #19: Adhered High · Score: 34.1
Guideline #20: Adhered High · Score: 27.3
Guideline #21: Not Applicable · Score: 0.0
Guideline #22: Not Applicable · Score: 0.0
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Autocomplete

7 Guidelines · Score: 109.0

Guideline #23: Adhered High · Score: 40.9
Guideline #24: Adhered Low · Score: 20.4
Guideline #25: Violated High · Score: -20.4
Guideline #26: Issue Resolved · Score: 34.1
Guideline #27: Adhered High · Score: 40.9
Guideline #28: Violated High · Score: -34.1
Guideline #29: Adhered High · Score: 27.3
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Results Logic & Guidance

8 Guidelines · Score: 61.3

Guideline #30: Adhered Low · Score: 23.9
Guideline #31: Adhered Low · Score: 23.9
Guideline #32: Violated High · Score: -40.9
Guideline #33: Not Applicable · Score: 0.0
Guideline #34: Adhered High · Score: 20.4
Guideline #35: Not Applicable · Score: 0.0
Guideline #36: Issue Resolved · Score: 34.1
Guideline #37: Not Applicable · Score: 0.0
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Results Layout

8 Guidelines · Score: -51.1

“Broken” Performance
Guideline #38: Violated High · Score: -34.1
Guideline #39: Issue Resolved · Score: 54.5
Guideline #40: Adhered Low · Score: 27.3
Guideline #41: Violated High · Score: -47.7
Guideline #42: Violated Low · Score: -17.0
Guideline #43: Violated High · Score: -34.1
Guideline #44: Neutral · Score: 0.0
Guideline #45: Neutral · Score: 0.0
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Results Filtering & Sorting

15 Guidelines · Score: 27.3

“Broken” Performance
Guideline #46: Violated High · Score: -54.5
Guideline #47: Adhered Low · Score: 27.3
Guideline #48: Violated High · Score: -47.7
Guideline #49: Not Applicable · Score: 0.0
Guideline #50: Adhered High · Score: 47.7
Guideline #51: Violated High · Score: -34.1
Guideline #52: Not Applicable · Score: 0.0
Guideline #53: Violated High · Score: -34.1
Guideline #54: Violated High · Score: -34.1
Guideline #55: Adhered High · Score: 34.1
Guideline #56: Not Applicable · Score: 0.0
Guideline #57: Adhered High · Score: 40.9
Guideline #58: Adhered High · Score: 34.1
Guideline #59: Adhered High · Score: 34.1
Guideline #60: Issue Resolved · Score: 13.6
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All 50 sites were benchmarked across the 60 guidelines from the E-Commerce Search usability study. During our evaluation, the search engine and interface of Williams-Sonoma adhered to 25 usability guidelines, violated 18, and scored neutral on 2 occasions, while a remaining 15 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Houseware & Furnishing

Overall Williams-Sonoma ranks 29 when comparing their on-site e-commerce search UX against the search experience on the 49 other major US e-commerce sites in the benchmark, and ranks 4 in the Houseware & Furnishing industry.

Poor
Acceptable
Good

1. Wayfair

4. Williams-Sonoma

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