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Overstock’s Mobile E-Commerce UX

This is a usability benchmark of the mobile site user experience of Overstock and 49 other sites. The overall performance of Overstock is all but broken.

Overstock's mobile design is particularly thwarted by usability issues related to mediocre Form Layout, broken Product Images, and broken Product List. That said, their mobile design performs great within Filtering & Sorting.

Rank: #48 of 50

Usability Score: -63

URL: overstock.com

Reviewer: Thomas Grønne

Poor
Acceptable
Good

Overall Mobile UX Performance

146 Guidelines · Score: -63

“Broken” Performance

Navigation & Product Browsing

4 Guidelines · Score: 54.0

Guideline #29: Adhered High · Score: 28.8
Guideline #30: Issue Resolved · Score: 28.8
Guideline #31: Violated High · Score: -21.6
Guideline #32: Adhered High · Score: 18.0
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Search

5 Guidelines · Score: -88.2

“Broken” Performance
Guideline #33: Violated High · Score: -25.2
Guideline #34: Violated High · Score: -28.8
Guideline #35: Violated High · Score: -25.2
Guideline #36: Adhered Low · Score: 12.6
Guideline #37: Violated High · Score: -21.6
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Product List

12 Guidelines · Score: -7.2

“Broken” Performance
Guideline #38: Adhered High · Score: 28.8
Guideline #39: Violated High · Score: -25.2
Guideline #40: Adhered Low · Score: 10.8
Guideline #41: Violated Low · Score: -9.0
Guideline #42: Violated Low · Score: -9.0
Guideline #43: Adhered High · Score: 21.6
Guideline #44: Violated High · Score: -18.0
Guideline #45: Neutral · Score: 0.0
Guideline #46: Not Applicable · Score: 0.0
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Neutral · Score: 0.0
Guideline #49: Violated High · Score: -7.2
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Filtering & Sorting

9 Guidelines · Score: 82.8

“State of the Art” Performance
Guideline #50: Adhered High · Score: 25.2
Guideline #51: Adhered High · Score: 25.2
Guideline #52: Adhered High · Score: 18.0
Guideline #53: Adhered High · Score: 18.0
Guideline #54: Adhered High · Score: 18.0
Guideline #55: Violated High · Score: -18.0
Guideline #56: Adhered Low · Score: 7.2
Guideline #57: Neutral · Score: 0.0
Guideline #58: Violated High · Score: -10.8
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Cross Navigation & Compatibility

5 Guidelines · Score: -18.0

“Broken” Performance
Guideline #59: Adhered High · Score: 21.6
Guideline #60: Violated High · Score: -18.0
Guideline #61: Violated High · Score: -18.0
Guideline #62: Violated High · Score: -14.4
Guideline #63: Adhered High · Score: 10.8
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Product Page Layout

6 Guidelines · Score: -82.8

“Broken” Performance
Guideline #64: Violated High · Score: -25.2
Guideline #65: Violated High · Score: -21.6
Guideline #66: Violated High · Score: -18.0
Guideline #67: Violated High · Score: -18.0
Guideline #68: Violated High · Score: -18.0
Guideline #69: Adhered High · Score: 18.0
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Product Images

5 Guidelines · Score: 14.4

“Broken” Performance
Guideline #70: Adhered High · Score: 28.8
Guideline #71: Violated High · Score: -25.2
Guideline #72: Adhered High · Score: 25.2
Guideline #73: Violated High · Score: -14.4
Guideline #74: Neutral · Score: 0.0
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Product Descriptions & Specs

3 Guidelines · Score: 7.2

“Broken” Performance
Guideline #75: Adhered High · Score: 25.2
Guideline #76: Violated High · Score: -18.0
Guideline #77: Not Applicable · Score: 0.0
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Cart

2 Guidelines · Score: 7.2

Guideline #81: Adhered High · Score: 18.0
Guideline #82: Violated High · Score: -10.8
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Total Cost

6 Guidelines · Score: -21.6

“Broken” Performance
Guideline #83: Violated High · Score: -28.8
Guideline #84: Not Applicable · Score: 0.0
Guideline #85: Not Applicable · Score: 0.0
Guideline #86: Not Applicable · Score: 0.0
Guideline #87: Adhered High · Score: 18.0
Guideline #88: Violated High · Score: -10.8
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Shipping

3 Guidelines · Score: -25.2

“Broken” Performance
Guideline #89: Violated High · Score: -25.2
Guideline #90: Not Applicable · Score: 0.0
Guideline #91: Not Applicable · Score: 0.0
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Account

3 Guidelines · Score: -68.4

“Broken” Performance
Guideline #92: Violated High · Score: -25.2
Guideline #93: Violated High · Score: -25.2
Guideline #94: Violated High · Score: -18.0
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Editing & Verifying Inputs

7 Guidelines · Score: 46.8

Guideline #95: Adhered High · Score: 25.2
Guideline #96: Not Applicable · Score: 0.0
Guideline #97: Issue Resolved · Score: 21.6
Guideline #98: Not Applicable · Score: 0.0
Guideline #99: Issue Resolved · Score: 18.0
Guideline #100: Violated High · Score: -18.0
Guideline #101: Not Applicable · Score: 0.0
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Redundancy & Simplicity

5 Guidelines · Score: -25.2

“Broken” Performance
Guideline #102: Violated High · Score: -21.6
Guideline #103: Adhered High · Score: 18.0
Guideline #104: Violated High · Score: -18.0
Guideline #105: Adhered Low · Score: 3.6
Guideline #106: Violated High · Score: -7.2
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Form Layout

5 Guidelines · Score: 32.4

Guideline #107: Not Applicable · Score: 0.0
Guideline #108: Adhered High · Score: 18.0
Guideline #109: Not Applicable · Score: 0.0
Guideline #110: Adhered High · Score: 7.2
Guideline #111: Adhered High · Score: 7.2
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Input Functionality

5 Guidelines · Score: 0.0

Guideline #112: Not Applicable · Score: 0.0
Guideline #113: Adhered High · Score: 10.8
Guideline #114: Not Applicable · Score: 0.0
Guideline #115: Violated High · Score: -10.8
Guideline #116: Not Applicable · Score: 0.0
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Field Descriptions

10 Guidelines · Score: -52.2

“Broken” Performance
Guideline #117: Violated Low · Score: -14.4
Guideline #118: Violated High · Score: -28.8
Guideline #119: Violated High · Score: -25.2
Guideline #120: Violated High · Score: -21.6
Guideline #121: Issue Resolved · Score: 21.6
Guideline #122: Issue Resolved · Score: 18.0
Guideline #123: Violated High · Score: -14.4
Guideline #124: Adhered Low · Score: 5.4
Guideline #125: Adhered High · Score: 14.4
Guideline #126: Violated High · Score: -7.2
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Touch Keyboards

5 Guidelines · Score: 72.0

“State of the Art” Performance
Guideline #127: Adhered High · Score: 21.6
Guideline #128: Adhered High · Score: 21.6
Guideline #129: Adhered High · Score: 14.4
Guideline #130: Adhered High · Score: 7.2
Guideline #131: Adhered High · Score: 7.2
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Error Messages

5 Guidelines · Score: -63.0

“Broken” Performance
Guideline #132: Violated High · Score: -28.8
Guideline #133: Violated Low · Score: -10.8
Guideline #134: Violated Low · Score: -9.0
Guideline #135: Violated High · Score: -14.4
Guideline #136: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 146 guidelines from the Mobile E-Commerce usability study. During our evaluation, the mobile experience of Overstock adhered to 42 usability guidelines, violated 45, and scored neutral on 4 occasions, while a remaining 55 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Mass Merchant

Overall Overstock ranks 48 when comparing the user experience of their mobile site against that of the 49 other major US e-commerce mobile sites in the benchmark, and ranks 10 in the Mass Merchant industry.

Poor
Acceptable
Good

1. Sears

2. Target

3. Etsy

5. Kohl's

6. Walmart

7. Macy's

8. Amazon

“Broken” Performance

9. Costco

“Broken” Performance

10. Overstock

“Broken” Performance

11. Rakuten

“Broken” Performance
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