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Nordstrom’s Mobile E-Commerce UX

This is a usability benchmark of the mobile site user experience of Nordstrom and 49 other sites. The overall performance of Nordstrom is acceptable. For instance, Nordstrom's mobile design has state of the art Navigation & Product Browsing and Product Images yet suffers from broken Filtering & Sorting and Account.

Rank: #6 of 50

Usability Score: 604

URL: nordstrom.com

Reviewed by: Christian Vind

Poor
Acceptable
Good

Overall Mobile UX Performance

146 Guidelines · Score: 604

Navigation & Product Browsing

4 Guidelines · Score: 97.2

“State of the Art” Performance
Guideline #29: Adhered High · Score: 28.8
Guideline #30: Issue Resolved · Score: 28.8
Guideline #31: Adhered High · Score: 21.6
Guideline #32: Adhered High · Score: 18.0
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Search

5 Guidelines · Score: -32.4

“Broken” Performance
Guideline #33: Violated High · Score: -25.2
Guideline #34: Violated High · Score: -28.8
Guideline #35: Violated High · Score: -25.2
Guideline #36: Adhered High · Score: 25.2
Guideline #37: Adhered High · Score: 21.6
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Product List

12 Guidelines · Score: 54.0

Guideline #38: Violated Low · Score: -14.4
Guideline #39: Adhered Low · Score: 12.6
Guideline #40: Adhered High · Score: 21.6
Guideline #41: Adhered High · Score: 18.0
Guideline #42: Adhered Low · Score: 9.0
Guideline #43: Adhered High · Score: 21.6
Guideline #44: Violated High · Score: -18.0
Guideline #45: Neutral · Score: 0.0
Guideline #46: Not Applicable · Score: 0.0
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Neutral · Score: 0.0
Guideline #49: Adhered Low · Score: 3.6
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Filtering & Sorting

9 Guidelines · Score: 5.4

“Broken” Performance
Guideline #50: Adhered High · Score: 25.2
Guideline #51: Violated High · Score: -25.2
Guideline #52: Violated Low · Score: -9.0
Guideline #53: Adhered High · Score: 18.0
Guideline #54: Violated High · Score: -18.0
Guideline #55: Adhered High · Score: 18.0
Guideline #56: Violated High · Score: -14.4
Guideline #57: Neutral · Score: 0.0
Guideline #58: Adhered High · Score: 10.8
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Cross Navigation & Compatibility

5 Guidelines · Score: 18.0

Guideline #59: Not Applicable · Score: 0.0
Guideline #60: Not Applicable · Score: 0.0
Guideline #61: Not Applicable · Score: 0.0
Guideline #62: Adhered Low · Score: 7.2
Guideline #63: Adhered High · Score: 10.8
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Product Page Layout

6 Guidelines · Score: 27.0

“Broken” Performance
Guideline #64: Adhered High · Score: 25.2
Guideline #65: Adhered Low · Score: 10.8
Guideline #66: Adhered Low · Score: 9.0
Guideline #67: Violated High · Score: -18.0
Guideline #68: Violated High · Score: -18.0
Guideline #69: Adhered High · Score: 18.0
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Product Images

5 Guidelines · Score: 68.4

“State of the Art” Performance
Guideline #70: Adhered High · Score: 28.8
Guideline #71: Adhered High · Score: 25.2
Guideline #72: Adhered High · Score: 25.2
Guideline #73: Violated High · Score: -14.4
Guideline #74: Adhered Low · Score: 3.6
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Product Descriptions & Specs

3 Guidelines · Score: 43.2

“State of the Art” Performance
Guideline #75: Adhered High · Score: 25.2
Guideline #76: Adhered High · Score: 18.0
Guideline #77: Not Applicable · Score: 0.0
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Cart

2 Guidelines · Score: -1.8

“Broken” Performance
Guideline #81: Adhered Low · Score: 9.0
Guideline #82: Violated High · Score: -10.8
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Total Cost

6 Guidelines · Score: 39.6

Guideline #83: Adhered Low · Score: 14.4
Guideline #84: Not Applicable · Score: 0.0
Guideline #85: Not Applicable · Score: 0.0
Guideline #86: Adhered High · Score: 18.0
Guideline #87: Adhered High · Score: 18.0
Guideline #88: Violated High · Score: -10.8
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Shipping

3 Guidelines · Score: -18.0

“Broken” Performance
Guideline #89: Adhered High · Score: 25.2
Guideline #90: Violated High · Score: -21.6
Guideline #91: Violated High · Score: -21.6
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Account

3 Guidelines · Score: -18.0

“Broken” Performance
Guideline #92: Adhered High · Score: 25.2
Guideline #93: Violated High · Score: -25.2
Guideline #94: Violated High · Score: -18.0
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Editing & Verifying Inputs

7 Guidelines · Score: 84.6

Guideline #95: Adhered High · Score: 25.2
Guideline #96: Adhered High · Score: 25.2
Guideline #97: Issue Resolved · Score: 21.6
Guideline #98: Not Applicable · Score: 0.0
Guideline #99: Adhered High · Score: 18.0
Guideline #100: Adhered Low · Score: 9.0
Guideline #101: Violated High · Score: -14.4
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Redundancy & Simplicity

5 Guidelines · Score: 46.8

Guideline #102: Adhered Low · Score: 10.8
Guideline #103: Adhered High · Score: 18.0
Guideline #104: Adhered High · Score: 18.0
Guideline #105: Adhered High · Score: 7.2
Guideline #106: Violated High · Score: -7.2
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Form Layout

5 Guidelines · Score: 43.2

Guideline #107: Adhered High · Score: 25.2
Guideline #108: Adhered High · Score: 18.0
Guideline #109: Violated High · Score: -14.4
Guideline #110: Adhered High · Score: 7.2
Guideline #111: Adhered High · Score: 7.2
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Input Functionality

5 Guidelines · Score: 0.0

Guideline #112: Not Applicable · Score: 0.0
Guideline #113: Adhered High · Score: 10.8
Guideline #114: Neutral · Score: 0.0
Guideline #115: Violated High · Score: -10.8
Guideline #116: Not Applicable · Score: 0.0
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Field Descriptions

10 Guidelines · Score: 84.6

Guideline #117: Violated Low · Score: -14.4
Guideline #118: Adhered High · Score: 28.8
Guideline #119: Adhered High · Score: 25.2
Guideline #120: Violated High · Score: -21.6
Guideline #121: Adhered Low · Score: 10.8
Guideline #122: Adhered High · Score: 18.0
Guideline #123: Adhered High · Score: 14.4
Guideline #124: Adhered Low · Score: 5.4
Guideline #125: Adhered High · Score: 14.4
Guideline #126: Adhered Low · Score: 3.6
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Touch Keyboards

5 Guidelines · Score: 25.2

Guideline #127: Adhered High · Score: 21.6
Guideline #128: Violated High · Score: -21.6
Guideline #129: Adhered High · Score: 14.4
Guideline #130: Adhered High · Score: 7.2
Guideline #131: Adhered Low · Score: 3.6
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Error Messages

5 Guidelines · Score: 36.0

Guideline #132: Violated High · Score: -28.8
Guideline #133: Adhered High · Score: 21.6
Guideline #134: Adhered High · Score: 18.0
Guideline #135: Adhered High · Score: 14.4
Guideline #136: Adhered High · Score: 10.8
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All 50 sites were benchmarked across the 146 guidelines from the Mobile E-Commerce usability study. During our evaluation, the mobile experience of Nordstrom adhered to 64 usability guidelines, violated 26, and scored neutral on 4 occasions, while a remaining 52 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Apparel & Accessories

Overall Nordstrom ranks 6 when comparing the user experience of their mobile site against that of the 49 other major US e-commerce mobile sites in the benchmark, and is the best performing site in the Apparel & Accessories industry.

Poor
Acceptable
Good

1. Nordstrom

2. Nike

6. Gap

“Broken” Performance
“Broken” Performance

10. Gilt

“Broken” Performance
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